Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.
About the role
- Nordic Marketing Manager driving marketing impact across Denmark, Norway and Sweden. Owning marketing activation with a focus on maintaining market leadership and driving new pipelines.
Responsibilities
- Own and execute marketing activation across the Nordic region, delivering integrated campaigns that increase awareness, engagement and demand for Planday.
- Channels may include events, digital campaigns, partnerships, PR, industry sponsorships and content marketing.
- Drive demand through regional marketing initiatives that generate qualified leads and support sales pipeline growth.
- Partner closely with the wider marketing team to ensure performance marketing, lifecycle campaigns and inbound programmes deliver strong regional outcomes.
- Act as the primary marketing partner for Nordic Sales leadership, aligning marketing programmes with commercial priorities, key accounts and priority verticals.
- Support sales outbound strategies and provide marketing support for strategic opportunities.
- Plan and execute regional events, webinars and industry initiatives that strengthen Planday’s brand presence and support lead generation.
- Build relationships within key industries and communities relevant to Planday’s core verticals.
- Track and analyse campaign performance and regional marketing impact.
- Use insights to continuously optimise marketing activity and identify opportunities for growth and improvement.
Requirements
- 7+ years experience in B2B marketing, ideally within SaaS or technology
- Strong ability to translate business goals into actionable regional strategies and measurable outcomes
- Proven track record in running successful co-marketing and affiliate programs from concept to analysis
- Skilled at influencing and aligning cross-functional teams (Sales, Product, Partnerships, RevOps)
- Confident in using data and insights to inform decisions, optimize campaigns, and communicate results
- Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and partners
- familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), affiliate software, and analytics tools
- Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment
Benefits
- Benefits like pension, health insurance, inclusive support for new parents and generous vacation
- On top of your annual base salary, you are offered to be part of an Employee Share Plan
- Growth and progression opportunities – we want you to grow with us
- Flexible remote work
- Strong social culture with lots of team and company activities
- Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe
- Healthy work-life balance and autonomous approach to work. We trust in you and your abilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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