Marketing Manager leading brand engagement strategies across the UK, Europe, and Dubai for IMA, a creative agency. Focus on aligning global vision with regional objectives.
About the role
- Chef de projet Brand Activation & Marketing opérationnel chez WS Audiology, pilotant les activations terrain et outils marketing, coordonnant équipes et partenaires.
Responsibilities
- Lead the rollout of field marketing activities in direct alignment with business objectives
- Design and implement marketing programs that support product launches and drive the performance of sales teams
- Develop marketing materials and tools
- Design and produce operational B2B and B2B2C materials (POS materials/PLV, in-store kits, sales scripts, demonstration tools, etc.)
- Develop sales enablement tools for the commercial teams
- Support product launches at partner retail locations, from briefing through delivery of tools
- Coordinate with PLM, communication/digital marketing teams, commercial teams and external partners
- Manage logistics for marketing materials: production, inventory management and delivery organization
- Oversee budgeting and financial management for multi-brand operations
- Analyze the performance of trade marketing and operational marketing activities
- Identify optimization levers and make actionable improvement recommendations
- Manage and track replenishment of display/dummy units based on PLM team specifications and instructions
Requirements
- 3–5 years of experience in operational marketing, trade marketing or marketing project management
- Experience designing and deploying field marketing programs (POS/PLV, sales enablement tools, activations)
- Ability to manage cross-functional projects by coordinating internal teams and external providers
- Preferably experienced in environments such as medtech, optics, retail or mass-market distribution
- Degree from a business school or equivalent, with a specialization in marketing
- Strong project management skills (planning, coordination, tracking deliverables)
- Experience managing budgets and analyzing performance using KPIs
- Understanding of merchandising and in-store visibility issues
- Ability to analyze data and provide high-value operational recommendations
- Strong interpersonal skills and ability to collaborate with diverse stakeholders
- Highly organized, rigorous and able to manage multiple projects in parallel
- Proactive, autonomous and adaptable
- Fluent English at C2 level (written and spoken)
Benefits
- No benefit details specified in the job posting.
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