Field Marketing Manager driving regional marketing strategy and campaigns for North West Europe at F5. Collaborating closely with sales leadership and managing the marketing budget for effective field engagement.
About the role
- Senior Marketing Manager at Collinson, managing personalized customer journeys and optimizing client onboarding on digital platforms. Driving data-driven communications and multi-channel personalisation strategies.
Responsibilities
- Customer Journey Ownership: Plan, build and optimise end-to-end customer journeys using Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio, and Airship.
- Client Onboarding Delivery: Lead the marketing onboarding of existing client deals onto the new digital platform and app, ensuring communications, data flows, and engagement strategies are fully aligned.
- Operational Excellence: Translate strategic goals into structured execution plans, ensuring timely delivery of personalised campaigns and journeys.
- Channel Execution: Manage multi-channel personalisation activity across BAU and project-based initiatives, continuously improving based on performance insights.
- Cross-Functional Collaboration: Partner with Product, Technology, and Client teams to align onboarding, data requirements, and channel capabilities.
- Testing & Optimisation: Develop and manage testing strategies (e.g. A/B, multivariate), and drive incremental improvements in engagement, conversion and retention.
- Performance & Reporting: Monitor and report on key metrics, providing insights and recommendations to drive continuous improvement.
Requirements
- Solid experience in digital marketing, CRM, or customer journey management roles, ideally within a data-driven, multi-channel environment.
- Hands-on experience with Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio , and Airship .
- Strong project management skills, especially in operationalising strategy and onboarding complex client programs or platforms.
- Experience managing transactional or lifecycle marketing within mobile and digital environments.
- A collaborative mindset, with the ability to align and coordinate cross-functional teams and stakeholders.
- Confident working with data to inform decisions and optimise outcomes.
- Strong communication and organisational skills, with excellent attention to detail and a delivery-focused attitude.
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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