Lead marketing strategies for U.S. Oncology portfolio at Bristol Myers Squibb. Oversee brand management, market insights, and national/regional alignment.
About the role
- Marketing Manager leading marketing strategy and execution across digital channels for Nanoleaf. Overseeing campaigns, managing a creative team, and driving performance in North America.
Responsibilities
- Own campaign strategy, performance, and execution across digital channels, including paid media, eCommerce, online retail support, email, and SMS.
- Manage a small creative and marketing team, and lead the Ads Manager responsible for paid media execution, ensuring strong performance and alignment with overall business goals.
- Design and optimize content for websites, landing pages, banners, product details pages (PDPs), and digital campaigns.
- Own email and SMS marketing strategy and execution, managing and optimizing flows and segmenting audiences to improve retention and lifetime value.
- Lead paid media strategy across Meta, Google, Amazon Ads, reviewing performance regularly and providing clear optimization direction.
- Track and report on KPIs across all channels, using data to drive decisions and identify opportunities for growth.
Requirements
- 5+ years of experience in digital marketing with full campaign ownership
- Strong understanding of paid media (Meta, Google, Amazon Ads), with experience leading or overseeing performance marketing
- Experience managing or mentoring team members
- Proven experience with email and SMS marketing (Klaviyo preferred)
- Strong experience with eCommerce and/or Amazon marketplaces
- Ability to manage both creative direction and performance metrics
- Data-driven mindset with strong analytical skills
Benefits
- Be part of a company and brand with global impact
- See your work featured in global campaigns and on store shelves
- Enjoy creative freedom and opportunities for growth
- Work with a friendly, and passionate team
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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