Trade Marketing Analyst managing and leading marketing plans in the pharmaceutical sector. Collaborating with various teams to enhance product performance and meet sales goals.
About the role
- Sr. Marketing Programs Manager driving strategic marketing initiatives for Encircle's growth in B2B property insurance. Focus on account-based and partner-driven programs for pipeline growth and customer expansion.
Responsibilities
- Develop and execute marketing program strategies aligned with Encircle’s business objectives, with a focus on account-based marketing (ABM) and partner-led growth.
- Identify high-value target accounts and segments, and design tailored programs to engage and convert them.
- Define program goals, KPIs, and measurement frameworks to track success and continuously optimize performance.
- Lead the end-to-end execution of marketing programs, including partner campaigns, ABM initiatives, webinars, digital campaigns, and targeted outreach.
- Collaborate with Sales to align on account priorities, messaging, and follow-up strategies.
- Work with internal teams (Content, Design, Product Marketing) to develop compelling assets and coordinated campaigns.
- Manage program timelines, budgets, and resources to ensure efficient and effective delivery.
- Build and manage strategic marketing initiatives with key partners to drive mutual growth and co-marketing success.
- Track and report on program performance, providing insights into pipeline contribution, engagement, and ROI.
- Stay informed on emerging trends in B2B marketing, particularly in account-based marketing and partner ecosystems.
Requirements
- 5+ years of experience in B2B marketing, with a focus on program marketing, account-based marketing, or partner marketing.
- Proven ability to build and execute strategic marketing programs that drive measurable business impact.
- Experience working closely with Sales teams on account targeting and pipeline development.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Strong communication skills and the ability to collaborate across teams.
- A proactive, ownership-driven approach to work, with a willingness to seek input, ask thoughtful questions, and continuously improve.
- Experience with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
- SaaS experience is preferred.
- Familiarity with the restoration or insurance industries is a plus.
Benefits
- Balance: Flexible hours, self-managed vacation, and trust to manage your time.
- Remote-first: Work where you’re most productive—with access to our collaboration hub in Kitchener.
- Growth-oriented: We support your learning and career development.
- Well-being: We care about the full human—inside and outside of work.
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