Marketing Manager leading marketing strategy and execution across digital channels for Nanoleaf. Overseeing campaigns, managing a creative team, and driving performance in North America.
About the role
- Marketing Analyst at Santillana Brasil executing and monitoring digital marketing actions for B2B and B2C. Collaborating with internal teams and agencies in performance analysis and campaign optimization.
Responsibilities
- Monitor the execution of digital marketing campaigns and track KPIs and results of digital activities.
- Extract, analyze and interpret data from analytics and advertising platforms to generate insights and improvement recommendations.
- Update and maintain digital performance dashboards and reports.
- Execute and optimize campaigns (Google, Meta, LinkedIn, Amazon, etc.).
- Create and update landing pages and automation/lead nurture flows in RD Station.
- Monitor SEO best practices and content boosting/promotions.
- Prepare briefs, oversee deliverables and validate materials.
- Manage deadlines, requests and alignment of initiatives.
- Update pages, content and assets on corporate and product websites.
- Monitor basic performance and request improvements from agencies.
- Identify optimization opportunities in campaigns, pages and flows.
- Track industry trends and support tool recommendations.
Requirements
- Solid knowledge of digital performance, SEO, web analytics and website management;
- Experience in lead generation (B2B and B2C);
- Proficiency with media, analytics and automation tools, especially RD Station and Google Analytics.
Benefits
- Flexible working hours;
- Childcare assistance for parents with children up to 6 years old;
- Pharmacy partnership/discount program;
- Day off on your birthday;
- Extended holiday weekends and company-wide recess;
- Wellhub (wellness program);
- Pregnancy kit for expectant parents;
- Profit-sharing;
- Health insurance;
- Dental plan;
- Private pension plan;
- Life insurance;
- Food allowance;
- Meal voucher;
- Partnership with SESC (social and recreational services);
- 50% discount on purchases of our books;
- Relaxation/decompression area;
- Futsal and volleyball courts for recreational play.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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