Marketing Manager leading marketing strategy and execution across digital channels for Nanoleaf. Overseeing campaigns, managing a creative team, and driving performance in North America.
About the role
- Responsible for developing and optimizing digital marketing strategies for education at Moderna. Collaborate with agencies and analyze campaign performance for continuous improvement.
Responsibilities
- Development of performance marketing campaign strategies across multiple SEM channels (Google, Facebook, Instagram, LinkedIn Ads and remarketing) in partnership with external agencies;
- Campaign optimization, investment planning and control;
- Qualitative and quantitative analysis of campaign performance, aiming for continuous improvement of results;
- Growth, management and activation of lead databases generated in the basic education (K–12) segments;
- Analyze results and prepare reports for business areas, generating insights to support decision-making;
- Monitor results at each stage of the marketing funnel through to conversion;
- Work side by side with specialists to create and monitor roadmaps for optimizing our channels, managing technical improvement projects using SEO, CRO, modeling, experimentation and development techniques;
- Monitor and bring new trends and best practices in digital marketing to the team;
- Collaborate to ensure synergy between digital actions and offline activities during campaigns for the National Textbook Program (Programa Nacional do Livro Didático - PNLD);
- Support in market research and benchmarking;
- Negotiate with partners and service providers in the sector, including requesting and aligning proposals;
- Constant monitoring of websites for potential adjustments and/or updates;
- Track, monitor and consolidate information for presentation in management reports with indicators for Coordination and the Board of Directors.
Requirements
- Bachelor's degree in Advertising and Marketing or Communication, preferably with a specialization in Marketing or related fields;
- Experience in Growth and digital marketing;
- Experience with digital media platforms (Google Ads, Facebook Ads, programmatic, etc.);
- Experience with marketing automation and content marketing (inbound and outbound) for traffic generation;
- Strong project management skills and experience working with agile teams;
- Proficiency in web analytics tools (Google Analytics and Data Studio) and ability to consolidate and analyze data from multiple sources;
- Experience with Microsoft tools or with digital product platforms.
- Preferred:
- Experience in companies and/or markets related to education;
- Basic English and/or Spanish;
- Knowledge of design thinking (desired);
- Basic strategic knowledge of UI/UX (desired);
- Basic strategic knowledge of web/mobile development (desired).
Benefits
- Flexible working hours;
- Hybrid work model;
- Childcare assistance for mothers with children up to 6 years old;
- Pharmacy benefit;
- Day off on your birthday;
- Holiday bridge days and company-wide recess;
- Wellhub;
- Maternity kit for expecting mothers and fathers;
- Profit-sharing;
- Health insurance;
- Dental plan;
- Private pension plan;
- Life insurance;
- Food allowance (Vale Alimentação);
- Meal allowance (Vale Refeição);
- Partnership with SESC;
- 50% discount on the purchase of our books;
- Relaxation/decompression space;
- Futsal and volleyball court for recreational play.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Analyst at Santillana Brasil executing and monitoring digital marketing actions for B2B and B2C. Collaborating with internal teams and agencies in performance analysis and campaign optimization.
Enabling Technologies Marketing Specialist at Medtronic driving adoption of Cranial & Spinal technologies across Central and Eastern Europe. Collaborating with cross - functional teams and managing marketing initiatives with up to 50% travel.
Werkstudent im Marketingbereich unterstützt in der digitalen Kommunikation und Content - Erstellung für Energiewirtschaft. Zusammenarbeit mit Head of Marketing und Mitarbeit an aktuellen Themen.
Marketing leader at Synchrony driving growth and profitability for home furnishings retail partners through strategic planning and execution. Collaborating with clients and leading digital marketing initiatives.
Channel Marketing Graduate managing brand presence with leading retail partners at Samsung. Collaborating on marketing campaigns and executing product launches in a dynamic team environment.
Supports marketing activities for B2B division at Samsung, handling customer inquiries and processing requests. Engages in events and reporting for B2B partners.
Marketing Analyst executing quantitative and qualitative research for Vulcabras' sports brands. Collaborating with product teams to evaluate marketing campaign performance and consumer insights.
Analista de Marketing Digital at Vulcabras planning and optimizing online advertising campaigns. Responsible for content creation and SEO strategies to enhance brand visibility.
B2B Marketing Strategist for orthodontic & dental marketing agency. Responsible for client - facing strategies, paid campaigns, and HubSpot management.