Hybrid Marketing Manager, Campaign

at WPS - Educational and Psychological Assessments

• Job title: Marketing Manager, Campaign
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $105,000 - $120,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Torrance, United States

About the role

• Marketing Campaign Manager developing and executing integrated marketing campaigns across digital and offline channels. Driving strategic planning and cross-functional alignment to achieve business results.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, social, paid media, and offline channels, ensuring alignment with organizational priorities and brand voice.
• Partner with cross-functional stakeholders to define campaign goals, objectives, target audiences, and success metrics.
• Establish campaign KPIs and performance benchmarks to guide planning and inform optimization.
• Ensure timely execution of key campaign initiatives, managing timelines, deliverables, and cross-team coordination.
• Lead the creation of comprehensive, insight-driven campaign briefs by synthesizing campaign performance data, sales and market trends, audience research and persona insights, stakeholder input.
• Provide strong strategic and creative insights that anchor the campaign's messaging, value proposition, and channel mix.
• Ensure the campaigns address real audience needs while supporting business goals.
• Collaborate with the Senior Manager, marketing team, and external vendor partners to develop creative optimization strategies that improve performance across channels.
• Analyze campaign results, industry trends, and audience behavior to refine marketing strategies and future execution.
• Translate performance insights into actionable recommendations for continuous improvement.
• Manage and mentor members of the creative marketing team, supporting hiring onboarding, training, and ongoing performance development.
• Oversee campaign budgets and ensure resources are allocated effectively to maximize ROI.
• Foster cross-functional collaboration and maintain strong communication with partners across the organization.

Requirements

• Minimum 8–10 years of professional experience in marketing campaign planning, execution, and optimization
• Developing creative marketing strategies informed by data and audience insights
• Managing and leading people, including team development and vendor oversight
• Collaborating across functions such as sales, product, and creative teams.
• B2B marketing experience strongly preferred
• Agency experience preferred, particularly with campaign development or creative briefing
• Bachelor's degree in business, marketing, communications, or equivalent experience.
• Strong strategic thinking and the ability to translate insights into compelling campaign direction.
• Expertise in performance measurement, KPI development, and data-driven decision-making
• Strong communication and presentation skills
• Strong communication and stakeholder management skills, with the ability to influence across teams
• Ability to manage multiple projects with competing deadlines
• Comfort working in cross-functional environments
• Leadership, mentoring, and coaching capabilities.
• Proficiency in marketing calendar management and multi-project coordination.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options