Content Marketing Manager responsible for optimizing marketing strategies at Wolters Kluwer. Leading a team to enhance brand presence through innovative content and technology.
About the role
- Senior Content Marketing Manager dedicated to a major U.S. travel brand. Leading content strategies while collaborating closely with multiple teams to drive measurable business growth.
Responsibilities
- Drive Content Strategy & Execution: Leading the ongoing evolution of content strategy across digital channels, aligning with brand priorities, seasonal campaigns, and loyalty initiatives.
- Drive Content Strategy & Execution: Translating SEO insights, AI search trends, and performance data into actionable, story-driven content plans.
- Drive Content Strategy & Execution: Developing and maintaining an integrated editorial calendar that connects content with marketing moments and business goals.
- Deliver Measurable Impact: Collaborating with Analytics and SEO partners to forecast, measure, and communicate content ROI against KPIs such as traffic, visibility, engagement, and conversions.
- Deliver Measurable Impact: Supporting testing and experimentation frameworks to evaluate and isolate the impact of content initiatives.
- Lead Collaboration: Serving as the day-to-day strategic content lead for the travel client, reporting to a Content Marketing Director, and acting as the primary point of contact for client stakeholders.
- Champion Innovation: Exploring emerging content formats and storytelling platforms to keep the travel brand at the forefront of digital engagement.
Requirements
- 6+ years of experience in content marketing (travel, loyalty or lifestyle experience preferred)1–2 years agency experience in a client-facing role
- Strong understanding of SEO and content performance metrics
- Proven experience managing large-scale content programs or multi-pillar ecosystems
- Exceptional communication and presentation skills — comfortable interfacing with senior client stakeholders
- Experience collaborating cross-functionally across SEO, Analytics, and Creative teams
- Proficiency in Google Analytics, GSC, Asana, and G Suite
Benefits
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
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