VP of Market Expansion leading WOW!'s strategic growth and market initiatives across multiple locations in the US. Driving market entry and building high-performing teams for sustainable growth.
Responsibilities
Define and execute WOW!’s greenfield expansion strategy, identifying and prioritizing high-impact markets
Develop long-term growth plans aligned to enterprise objectives
Own and evolve investment models to ensure strong ROI and value creation
Lead go-to-market strategies tailored to each market, including pricing, marketing, and sales channel execution
Set and deliver against subscriber growth, revenue, and margin targets
Partner with Commercial and Revenue teams to optimize pricing and promotional strategies
Collaborate with Construction to align build plans, timelines, and cost efficiency
Drive cross-functional alignment to ensure seamless market entry and scalability
Engage with local stakeholders and officials to support successful launches
Build and lead a high-performing team focused on accountability, execution, and results
Requirements
15+ years of experience in telecom, cable, or related industries
10+ years of leadership experience, building and leading high-impact teams
Proven success in market expansion, business development, or GTM strategy
Strong financial and analytical acumen, comfortable owning ROI models and performance metrics
Experience leading cross-functional initiatives in complex, fast-paced environments
Ability to influence at all levels, from local stakeholders to executive leadership
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