RK
Senior Marketing Manager at Reisenthel managing brand partnerships and content production. Collaborating with stakeholders on projects, ensuring brand representation and aesthetic quality.
About the role
- Senior Marketing Manager responsible for driving engagement through content and community initiatives at Workyard, a SaaS startup focused on workforce management.
Responsibilities
- Own all non-written content formats: video, webinars, case studies, podcasts, social media, and ad creative
- Host or co-host webinars, interviews, and customer stories
- Turn raw ideas and customer insights into clear, useful, repeatable content
- Produce and edit most content yourself, especially early on
- Bring Workyard users together through content, events, and shared experiences
- Highlight real people and real stories from the field
- Encourage referrals, testimonials, and user-generated content
- Help customers learn, grow, and get more value from Workyard
- Repurpose content into clips, ads, lead magnets, and social posts that bring new prospects into the funnel
- Work with the marketing team to distribute content across paid and organic channels
- Capture on-site footage and stories that showcase Workyard in the real world
- Plan and host engaging webinars and virtual sessions
- Travel as needed to record on-site content or attend industry events
- Partner with Customer Success to surface stories and find advocates
- Work with Product and Marketing teams to align content with product and GTM needs
- Shape future resource needs as the content function expands
Requirements
- 6+ years of marketing experience with strong exposure to B2B SaaS
- Engaging on-camera presence, confident as a host and speaking on panels
- Strong grasp of what makes content engaging for customers and prospects
- Hands-on skills in video production and editing
- Clear communication skills and a natural sense of narrative
- Ability to create momentum, build community, and keep people coming back
- Roll-up-the sleeves, entrepreneurial mindset
- Highly organized and detail oriented
- Based in the U.S.; Bay Area highly preferred
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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