Senior Marketing Manager responsible for driving engagement through content and community initiatives at Workyard, a SaaS startup focused on workforce management.
Responsibilities
Own all non-written content formats: video, webinars, case studies, podcasts, social media, and ad creative
Host or co-host webinars, interviews, and customer stories
Turn raw ideas and customer insights into clear, useful, repeatable content
Produce and edit most content yourself, especially early on
Bring Workyard users together through content, events, and shared experiences
Highlight real people and real stories from the field
Encourage referrals, testimonials, and user-generated content
Help customers learn, grow, and get more value from Workyard
Repurpose content into clips, ads, lead magnets, and social posts that bring new prospects into the funnel
Work with the marketing team to distribute content across paid and organic channels
Capture on-site footage and stories that showcase Workyard in the real world
Plan and host engaging webinars and virtual sessions
Travel as needed to record on-site content or attend industry events
Partner with Customer Success to surface stories and find advocates
Work with Product and Marketing teams to align content with product and GTM needs
Shape future resource needs as the content function expands
Requirements
6+ years of marketing experience with strong exposure to B2B SaaS
Engaging on-camera presence, confident as a host and speaking on panels
Strong grasp of what makes content engaging for customers and prospects
Hands-on skills in video production and editing
Clear communication skills and a natural sense of narrative
Ability to create momentum, build community, and keep people coming back
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