Hybrid EMEA Content Marketing Manager

at Snowflake

• Job title: EMEA Content Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Content Marketing Manager developing and managing EMEA content strategy for Snowflake. Collaborating with regional teams to craft impactful marketing materials and narratives.

Responsibilities

• Develop and manage EMEA content across key GTM motions
• Write and produce high-impact content including ebooks, blogs, two-pagers, campaign assets, web copy, and supporting materials for regional GTM initiatives
• Support strategic, multi-asset programs (e.g., thought leadership and audience-focused narratives, ongoing campaigns, and EMEA-specific messaging themes)
• Translate complex technical and product concepts into clear, compelling content for business and technical audiences
• Partner closely with EMEA Product Marketing and regional marketing leadership
• Work hand-in-hand with EMEA PMMs to understand priorities, use cases, and audience needs.
• Help centralize and maintain the EMEA content roadmap in partnership with regional PMM leadership.
• Ensure content aligns to broader GTM priorities while remaining relevant and actionable for the region.
• Support the exploration and execution of creative and engaging content formats, such as new asset types, storytelling approaches, and campaign-driven form factors, to bring EMEA narratives to life.
• Act as a bridge between global content and EMEA needs
• Partner closely with the global content team to align on priorities and ensure global assets are effectively localized, adapted, and extended for EMEA.
• Regularly cross-check regional and global plans to avoid duplication of effort and maximize reuse of content across regions.
• Identify EMEA-specific gaps where regional-first content is required and help shape briefs, positioning, and priorities.
• Balance global narratives with region-specific storytelling across product, regulatory, and market themes.
• Support campaign execution and ongoing optimization
• Partner with growth marketing, field marketing, and design to deliver campaign-ready assets.
• Contribute to content calendars and campaign planning across EMEA
• Use performance signals and feedback to continuously refine content approach and formats

Requirements

• 4–6 years of experience in content marketing, editorial, or digital marketing roles
• Proven ability to write clearly and persuasively across formats (blogs, long-form assets, campaign content, web copy)
• Experience working cross-functionally with product marketing, marketing teams, and creative partners
• Strong organizational and project management skills, with the ability to manage multiple priorities in parallel
• Comfort operating in a fast-paced, evolving environment with regional and global stakeholders
• Experience with enterprise, B2B, or technology content strongly preferred
• Familiarity with EMEA markets, audiences, or regulatory themes is a plus

Benefits

• Competitive salary
• Flexible working hours
• Professional development budget
• Home office setup allowance
• Global team events