Hybrid Senior Content Analyst

Posted 7 hours ago

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About the role

  • Content Analyst overseeing content production and distribution for Terra & Vivo Ads in São Paulo. Analyzing data and collaborating across teams to optimize digital content strategy.

Responsibilities

  • Set editorial briefs and coordinate vendors for content production and, primarily, distribution on the portal and social media;
  • Organize production schedules and monitor deliveries, including content calendars and audience and performance reports;
  • Produce studies and benchmarks focused on new news products and portal updates, and implement approved ideas by designing roadmaps and tracking deliveries;
  • Gather and analyze data and define and monitor success metrics to guide editorial content production and distribution as well as brand and product content;
  • Apply AI tools to optimize production and workflows;
  • Represent the content team in briefings for new products and projects.

Requirements

  • Strong writing skills (degree in Journalism, Communications, or related fields preferred);
  • Autonomy, organization, and strategic vision;
  • Knowledge of current affairs and digital consumption habits;
  • Experience with news/journalistic products for portals and digital platforms;
  • Analytical ability to interpret data;
  • Familiarity with metrics and Google Analytics;
  • Knowledge of SEO strategies;
  • Good communication skills and confidence working with other squads (notably Technology, Projects, and Data).

Benefits

  • Choose the ideal benefit for you and your dependents via a digital platform with categories including gym, meal vouchers (VR), food allowance (VA), pharmacy assistance, medical and dental care, and life insurance;
  • Company mobile phone — yes, a brand-new smartphone for you!
  • Unlimited voice and data plan — yes, unlimited! On the best mobile network, even faster with Vivo's 5G;
  • Exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
  • Eligible to receive an annual bonus or PPR (profit-sharing);
  • Plan your future with a private pension plan;
  • Have children? You will be entitled to a subsidy to help with school, daycare, or nanny expenses;
  • Work in an environment that respects your personality, dress style and individuality — where you can be authentic. #ComeAsYouAre
  • Work remotely up to 2 times per week. #Mobility
  • Flexible working hours;
  • Enjoy a day off to celebrate your birthday;
  • Take part in one of the largest corporate volunteer programs to help make a difference;
  • Benefit from our Educational Development Program offering partnerships with educational institutions at a discount, plus certifications and online courses;
  • Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we are present in over 17 countries! #VivoMinhaCarreira
  • Access a range of initiatives to improve your physical, emotional and social well-being through #VivoBemEstar, which promotes healthy habits and quality of life. Services include nutritionist and psychologist consultations, social services, telemedicine, and more;
  • All our positions are open to people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences and the potential of people!

Job title

Senior Content Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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