Hybrid Senior Content Analyst

at Terra

• Job title: Senior Content Analyst
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Content Analyst overseeing content production and distribution for Terra & Vivo Ads in São Paulo. Analyzing data and collaborating across teams to optimize digital content strategy.

Responsibilities

• Set editorial briefs and coordinate vendors for content production and, primarily, distribution on the portal and social media;
• Organize production schedules and monitor deliveries, including content calendars and audience and performance reports;
• Produce studies and benchmarks focused on new news products and portal updates, and implement approved ideas by designing roadmaps and tracking deliveries;
• Gather and analyze data and define and monitor success metrics to guide editorial content production and distribution as well as brand and product content;
• Apply AI tools to optimize production and workflows;
• Represent the content team in briefings for new products and projects.

Requirements

• Strong writing skills (degree in Journalism, Communications, or related fields preferred);
• Autonomy, organization, and strategic vision;
• Knowledge of current affairs and digital consumption habits;
• Experience with news/journalistic products for portals and digital platforms;
• Analytical ability to interpret data;
• Familiarity with metrics and Google Analytics;
• Knowledge of SEO strategies;
• Good communication skills and confidence working with other squads (notably Technology, Projects, and Data).

Benefits

• Choose the ideal benefit for you and your dependents via a digital platform with categories including gym, meal vouchers (VR), food allowance (VA), pharmacy assistance, medical and dental care, and life insurance;
• Company mobile phone — yes, a brand-new smartphone for you!
• Unlimited voice and data plan — yes, unlimited! On the best mobile network, even faster with Vivo's 5G;
• Exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
• Eligible to receive an annual bonus or PPR (profit-sharing);
• Plan your future with a private pension plan;
• Have children? You will be entitled to a subsidy to help with school, daycare, or nanny expenses;
• Work in an environment that respects your personality, dress style and individuality — where you can be authentic. #ComeAsYouAre
• Work remotely up to 2 times per week. #Mobility
• Flexible working hours;
• Enjoy a day off to celebrate your birthday;
• Take part in one of the largest corporate volunteer programs to help make a difference;
• Benefit from our Educational Development Program offering partnerships with educational institutions at a discount, plus certifications and online courses;
• Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we are present in over 17 countries! #VivoMinhaCarreira
• Access a range of initiatives to improve your physical, emotional and social well-being through #VivoBemEstar, which promotes healthy habits and quality of life. Services include nutritionist and psychologist consultations, social services, telemedicine, and more;
• All our positions are open to people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences and the potential of people!