Hybrid Influence Manager

at WMS

• Job title: Influence Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• WMS seeks an Influencer Manager responsible for leading strategist teams and ensuring quality deliverables in São Paulo. Collaborate across departments to enhance influence operations.

Responsibilities

• Develop and mentor the team of strategists and curators, ensuring technical growth, strategic consistency and excellence in deliverables.
• Review and certify the quality of influence plans, validating rationale, creativity, strategic alignment and potential impact.
• Ensure synergy between strategists, curators and other teams such as Media, BI, Social and DC, promoting collaborative processes and fluid communication.
• Ensure alignment with Squad Leaders, producers and partners, guaranteeing an integrated campaign vision and unified brand storytelling.
• Define strategic KPIs together with BI, linked to the client’s business challenges and objectives, guiding the team in building strategies to achieve them.
• Monitor campaign performance, analyzing metrics with strategists and BI, and directing adjustments, optimizations and course corrections when necessary.
• Encourage creativity and innovation in influence projects, connecting the discipline with other areas and promoting integrated approaches.
• Ensure alignment with Squad Leaders on TCCC’s business challenges, making sure influence strategies respond directly to those objectives.
• Ensure that briefs sent to the production team are complete and consistent, enabling high-quality execution.
• Build and strengthen strategic partnerships with PR agencies, expanding efficiency, repertoire and accuracy in curation.
• Deepen relationships with PR firms and media partners, strengthening the influence ecosystem and ensuring agility in delivery.

Requirements

• Bachelor’s degree completed in a related field.
• Strong strategic vision in influence, with the ability to connect creative opportunities to business objectives.
• Proven experience in influencer marketing, including planning, curation and campaign management.
• Experience in people management and team leadership, focused on development, monitoring and direction.
• Strong project management skills, ensuring organization, prioritization and operational efficiency.
• Excellent interpersonal communication skills, facilitating alignments, negotiations and relationships with internal and external stakeholders.
• Collaborative, team-oriented profile, ensuring cross-functional integration and joint solution-building.

Benefits

• SulAmérica Medical and Dental Plans;
• Meal Voucher or Food Voucher;
• Life Insurance;
• TotalPass;
• Birthday day off;
• Home office allowance;
• Extended maternity and paternity leave;
• Childcare assistance (for children up to 6 years old);
• Pharmacy discounts;
• EAP (Employee Assistance Program);
• Relaxed, friendly work environment;
• Creative and fun colleagues;
• Significant opportunities for internal growth.