About the role

  • SEO Specialist driving organic growth strategies for a Philippine business loan provider. Responsibilities include technical SEO, content creation, and performance tracking for optimized digital presence.

Responsibilities

  • Build and implement a comprehensive keyword strategy mapped to products, cities, and industries
  • Align SEO initiatives with lead generation and overall growth objectives
  • Coordinate with the Web Development & CRM Specialist to ensure proper implementation of SEO recommendations and resolution of technical site issues
  • Improve technical SEO performance including: Crawlability and indexing, Sitemap optimization, Internal linking structure, Basic schema implementation
  • Identify and resolve technical errors affecting search visibility and site performance
  • Execute on-page optimization for: Core-revenue generating (money) pages, Location-specific pages, Blog and supporting content
  • Ensure proper keyword placement, metadata optimization, content structure, and internal linking best practices
  • Provide support for Google Business Profile optimization
  • Develop and maintain a scalable location-page system to improve visibility across priority areas
  • Create detailed content briefs aligned with keyword strategy
  • Utilize AI-assisted drafting tools where appropriate to improve efficiency
  • Perform quality assurance and editing prior to publishing to ensure accuracy, clarity, and SEO alignment
  • Track keyword rankings, Google Search Console performance, and organic lead generation
  • Monitor technical health metrics including errors resolved and index coverage
  • Recommend and prioritize weekly optimization actions based on performance data

Requirements

  • At least 3 years of SEO experience with measurable results
  • Strong fundamentals in technical SEO and on-page SEO
  • Proficiency in Google Search Console and major SEO tools (any recognized SEO stack)
  • Comfortable and have prior experience using AI tools to accelerate content briefs and outlines while maintaining human quality assurance standards
  • Good written and verbal English communication skills with the ability to collaborate with cross-functional teams
  • Bachelor’s degree in marketing or related field
  • Local SEO experience within Philippine cities
  • Experience writing or optimizing content related to finance or SME topics

Job title

SEO Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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