SEO Specialist driving organic growth strategies for a Philippine business loan provider. Responsibilities include technical SEO, content creation, and performance tracking for optimized digital presence.
Responsibilities
Build and implement a comprehensive keyword strategy mapped to products, cities, and industries
Align SEO initiatives with lead generation and overall growth objectives
Coordinate with the Web Development & CRM Specialist to ensure proper implementation of SEO recommendations and resolution of technical site issues
Improve technical SEO performance including: Crawlability and indexing, Sitemap optimization, Internal linking structure, Basic schema implementation
Identify and resolve technical errors affecting search visibility and site performance
Execute on-page optimization for: Core-revenue generating (money) pages, Location-specific pages, Blog and supporting content
Ensure proper keyword placement, metadata optimization, content structure, and internal linking best practices
Provide support for Google Business Profile optimization
Develop and maintain a scalable location-page system to improve visibility across priority areas
Create detailed content briefs aligned with keyword strategy
Utilize AI-assisted drafting tools where appropriate to improve efficiency
Perform quality assurance and editing prior to publishing to ensure accuracy, clarity, and SEO alignment
Track keyword rankings, Google Search Console performance, and organic lead generation
Monitor technical health metrics including errors resolved and index coverage
Recommend and prioritize weekly optimization actions based on performance data
Requirements
At least 3 years of SEO experience with measurable results
Strong fundamentals in technical SEO and on-page SEO
Proficiency in Google Search Console and major SEO tools (any recognized SEO stack)
Comfortable and have prior experience using AI tools to accelerate content briefs and outlines while maintaining human quality assurance standards
Good written and verbal English communication skills with the ability to collaborate with cross-functional teams
Bachelor’s degree in marketing or related field
Local SEO experience within Philippine cities
Experience writing or optimizing content related to finance or SME topics
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