Associate Creative Director, Art leading brand vision at WHOOP. Seeking a visionary leader to communicate brand essence and mentor creative teams.
Responsibilities
Elevate our visual expression across campaign and evergreen touchpoints across large, cross-channel campaigns, as well as one-off projects and everyday iteration
Drive concept development and execution for integrated campaigns, partnering closely with the Associate Creative Director, Copy
Collaborate closely with our Marketing, Apparel & Accessories, Wholesale, Product, and Product Design teams to ensure our work delivers across every stage of the funnel, and that our work is rooted in insight
Identify ways and opportunities we can test our creative, and steer the team to consistently incorporate our best practices and learnings
Mentor and guide designers (in house and contract) to push their craft, sharpen their thinking, and deliver industry-leading work, giving timely feedback and coaching throughout the process
Elevate our art direction and lead onset shoots, including those to build our brand asset library
Adapt and develop our design language to be the most effective on every channel, while maintaining topline consistency
Help maintain design team efficacy, evaluating tooling, supporting DAM maintenance, and finding opportunities for efficiency
Champion new tools and workflows, including AI- assisted design exploration and production optimization.
Inspire the team through clear and actionable feedback, visionary leadership, and a high quality bar
Requirements
8+ years of experience working in house or at a creative agency with a track record of leading brand and performance campaigns across channels
Strong communication and coordination skills, with a sense of urgency to meet deadlines and take initiative
Proven success designing across multiple mediums that produces results, from conversions to purchases to engagement
An eye for detail to ensure designs stay consistent and on brand
Familiarity with AI tools and their ability to expedite innovation – and enhance efficiency. Willingness to embrace and experiment.
Strong portfolio that demonstrates taste, originality, system-level thinking, and performance creativity
Experience art directing brand, product, and lifestyle shoots
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