Senior Art Director creating visual strategies and pieces for innovative campaigns in São Paulo. Mentoring team and aligning with Copywriters to elevate creative standards in advertising.
Responsibilities
Responsible for the concept and visual execution of advertising campaigns, adhering to brand guidelines while challenging creative standards.
Collaborate with the Copywriter to create strategies and campaign assets, aligning innovative solutions with the client's objectives.
Explore visual solutions that generate impact and elevate the work to a higher creative standard.
Direct and support the team in producing graphic assets, motion design, and video and audio editing.
Actively participate in brainstorms focused on campaigns and conceptual ideas.
Develop ideas and translate strategic concepts into creative, polished visual pieces.
Ensure consistency and excellence across all deliverables, regardless of channel or format.
Contribute to creative planning by bringing market references and trends to enrich proposals.
Partner with planning and data teams to substantiate concepts and creative insights.
Take part in campaign presentations and client meetings, representing the project's creative vision.
Mentor and support the development of Art Directors and other creative team members.
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