Hybrid Creative Director, Commercial

at Hinge Health

• Job title: Creative Director, Commercial
• Job type: Full Time
• Experience level: Lead
• Salary: $236,000 - $300,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Creative Director driving marketing strategy for Hinge Health’s enterprise initiatives, overseeing creative teams and campaigns. Focused on brand storytelling in digital healthcare.

Responsibilities

• Lead the creative vision: Define and drive the creative strategy for all commercial and B2B marketing initiatives, ensuring lockstep alignment with Hinge Health’s brand identity and business goals.
• Translate value: Transform complex clinical and technical value propositions into clear, human-centric narratives that resonate with employers, consultants, and benefits leaders.
• Strategic partnership: Establish a trusted, strategic thought partnership to Commercial, Product Marketing, and Sales leadership, translating business imperatives into high-impact concepts for GTM launches and market expansion.
• Team development: Lead and mentor a high-performing team of designers and writers, fostering a culture of collaboration, innovation, and storytelling excellence.
• Integrated campaigns: Conceptualize and execute multi-channel campaigns (web, digital, social, OOH) that drive brand awareness and tangible demand generation.
• Sales enablement & ABM: Direct the creation of high-value sales assets (decks, ebooks, video) and bespoke Account-Based Marketing (ABM) experiences that help the Enterprise team engage and win key prospects.
• Event experience: Oversee end-to-end creative development for commercial events and activations, seamlessly integrating creative content, digital, analog, and multimedia experiences to ensure a cohesive and immersive attendee journey from promotion to on-site delivery.
• Performance optimization: Collaborate with Demand Gen to develop performance-driven creative assets, utilizing data and A/B testing to continuously optimize engagement and conversion rates.
• Operational rigor: Manage creative operations for the commercial function, including agency/freelancer management, project prioritization, resource allocation, and budget oversight.
• Executive communication: Present creative concepts and strategies to executive leadership, effectively articulating the business rationale and ROI of design decisions.
• Brand stewardship: Ensure all commercial assets maintain strict brand consistency while adapting effectively to specific channel requirements and audience segments.
• Future-proofing: Stay at the forefront of B2B marketing trends, effectively integrating new design platforms and generative AI tools to elevate the quality and efficiency of commercial creative work.

Requirements

• 10+ years of creative leadership experience, with a specialized focus on enterprise B2B marketing, experiential design, and brand storytelling within complex industries eg. Healthcare, Tech, Fintech.
• 5+ years of leadership experience, dedicated to developing multi-disciplinary creatives and fostering a collaborative culture that bridges strategy and execution.
• Demonstrated success orchestrating full-funnel marketing campaigns and creative executions that influence pipeline and empower commercial teams to win.
• Experience orchestrating large-scale brand activations, aligning creative content and multimedia capabilities to deliver a unified brand message across all touchpoints.
• Exceptional portfolio that showcases your ability to distill complex clinical and technical value propositions into human-centric, compelling narratives and visual systems.
• Strong command of video, photography, and content creation lifecycles, with the ability to travel for on-site creative supervision.
• Effective communication skills, written and verbal, with the ability to influence stakeholders at all levels.
• Deep technical fluency in industry-standard design platforms and generative AI tools (e.g., Adobe CS, Figma, Midjourney, Claude), demonstrating a capacity to execute high-fidelity work while leading a team
• Ability to thrive in a high-growth, dynamic environment with shifting priorities.

Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development
• Grow with us through discounted company stock through our ESPP with easy payroll deductions.