Art Director responsible for high-quality product photography and video content creation at Coach. Collaborating with teams to maintain brand standards and deliver creative output in a fast-paced environment.
Responsibilities
Lead PDP content creation across product stills, on-model photography, and video, balancing speed, efficiency, and quality
Direct on-set execution for photographers, stylists, and models to ensure consistent output and high-volume throughput
Deliver clear, actionable feedback that motivates, inspires, and fosters a high-performance creative culture
Redirect and refocus teams when necessary, diffusing tension and maintaining momentum
Lead and elevate the model casting process with a refined eye for representation and keen understanding of on-set success factors; build and maintain long-term casting pipelines
Build and maintain a best-in-class freelance talent pool across hair & makeup, photography, video, and styling with on-going cultivation of top-tier talent
Manage 150+ daily asset reviews, maintaining accuracy and consistency while balancing on-set workload
Collaborate with production and operations teams to optimize studio and post- production workflows
Partner closely with the Senior Art Director to ensure creative output reflects brand vision while meeting studio KPIs and performance goals
Assist creative lead with concept ideation and the pulling reference imagery for elevated fashion and still-life photography, and video content
Effectively communicate vision and strategy to cross-functional teams and external partners
Stay informed on PDP creative trends, innovation, and emerging technologies to evolve content standards.
Requirements
A minimum of 6+ years art direction preferably in fashion, or luxury retail
Exceptional Portfolio: A body of work that clearly demonstrates an elevated taste level and ability to articulate and uphold brand standards across diverse content
High Volume Leadership: Demonstrated success leading large-scale photography and video production with demanding throughput
Industry Network: Established connections with top-tier photographers, stylists, producers, and agencies.
Casting Experience: Extensive experience in model casting and talent direction, with a refined eye for representation and alignment to brand identity
Inspiring Leadership: Strong communication skills with the ability to motivate, influence, and build effective partnerships
Operational Agility: Comfort working in a high-volume, fast-paced environment with shifting priorities and tight deadlines
Creative Adaptability: Ability to take direction effectively and present multiple solutions that support studio goals and creative strategy
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