Hybrid Senior Lead Product Manager – Debit Cards

Posted 2 months ago

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About the role

  • Senior Lead Product Manager for Debit Cards at Wells Fargo, leading product innovation and strategy for debit cards and digital payments. Collaborating with cross-functional teams to enhance consumer experience and drive product growth.

Responsibilities

  • Lead strategic product vision and execution by monitoring market trends, shaping and maintaining the roadmap for Family Banking debit card products and broader segmentation priorities
  • Drive growth in digital payments and wallets across Penetration, Activation and Usage metrics
  • Collaborate with cross-functional teams—including Payments, Credit Card, Merchant Services, Lending, Digital, Marketing, Fraud, Legal, and Risk—to deliver cutting-edge capabilities and ensure seamless product lifecycle management.
  • Provide business leadership for strategy delivery
  • Manage the full product lifecycle, including end-of-life transitions aligned with market needs.
  • Plan and establish requirements for core debit card products and digital wallet/payment features.
  • Shape the consumer experience by developing detailed Family Banking and Youth product plans.
  • Build go-to-market strategies, define success metrics, and secure business case approvals.
  • Serve as a technical or portfolio subject matter expert, partnering with internal and external teams to drive success of products and features
  • Oversee development activities, identify gaps, manage testing, and drive implementation.
  • Promote and adhere to risk management processes, controls, and procedures throughout the product lifecycle.
  • Stay ahead of market trends including industry, competitive, and technology developments, including contactless payments, IOT, new wallets, and tokenization.
  • Identify unmet customer needs and translate insights into innovative digital wallet and payment solutions
  • Track and report on financial, consumer, product, and market metrics to evaluate success and inform future strategies.

Requirements

  • 7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Proven product strategy development experience
  • Deep understanding of customer segmentation, mobile technologies, and the digital payments ecosystem.
  • Segmentation expertise, including analyzing segment data, identifying opportunities, and prioritizing high-value initiatives
  • Experience in digital payments, digital channels, or fintech
  • Knowledge of Agile and speed-to-market project methodologies
  • Strong understanding of product or program management, including roadmap development, strategy creation, and lifecycle management from ideation to delivery
  • Expert proficiency in Microsoft PowerPoint and Excel, with the ability to create compelling presentations, develop advanced data visualizations, and perform complex data analysis using formulas, pivot tables, and charts.
  • Relationship management skills with proven ability to build and maintain strong partnerships
  • Ability to research and stay current on industry trends and evolving customer preferences
  • Track record of delivering results at pace in a dynamic environment
  • Self-starter with high energy and motivation; works well independently
  • Demonstrated leadership and collaboration experience across cross-functional teams
  • Excellent communication skills (written, verbal, and presentation)
  • Outstanding problem-solving and analytical skills, with ability to translate insights into strategic imperatives
  • Ability to influence and collaborate at all organizational levels
  • MBA strongly preferred

Benefits

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Job title

Senior Lead Product Manager – Debit Cards

Job type

Experience level

Senior

Salary

$139,000 - $239,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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