Paid Media Strategy Consultant leading consulting for high - profile clients in strategic media investments. Focused on performance, campaign analysis, and client relationship management.
About the role
- Advertising Coordinator responsible for running large-scale campaigns across various platforms at Web Summit. Join the team driving growth and engagement for global events.
Responsibilities
- Plan, launch and optimise campaigns across Meta, Google and LinkedIn, with exposure to TikTok and additional platforms.
- Own day-to-day campaign execution including budget pacing, creative rotation, testing frameworks and optimisation.
- Work closely with the Creative team to brief new assets and iterate on performance-driven concepts.
- Partner with Marketing Analytics and Growth to understand audiences, funnel performance and attribution.
- Monitor performance daily, proactively identifying opportunities to improve ROAS, CPA, CTR and conversion rates.
- Build weekly reports and contribute to strategic readouts for senior stakeholders.
- Support testing roadmaps across creative, messaging, targeting and bidding strategies.
- Help scale campaigns across markets and regions as events ramp up.
- Take increasing ownership of accounts and budgets as you grow within the team.
Requirements
- 1 to 3 years experience running paid media campaigns in-house or agency-side.
- Hands-on experience in at least **two** of the following platforms: Meta Ads, Google Ads, LinkedIn Ads.
- A strong understanding of campaign setup, optimisation and reporting.
- Comfort working with budgets, pacing and performance targets.
- A data-driven mindset and curiosity about testing and experimentation.
- Excellent organisational skills and the ability to manage multiple campaigns at once.
- Confidence working cross-functionally with creative, analytics and commercial teams.
- Ambition to grow quickly in a high-performing team.
- An interest in technology, startups and the global tech ecosystem.
- Experience with TikTok Ads or additional platforms.
- Canva or basic creative editing skills.
- CRM or marketing automation exposure.
- Additional languages.
Benefits
- Subsidised healthcare, dental, employee assistance programme (EAP) and more.
- Pension contribution up to 6%(Irish based only)
- A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.
- Company laptop, generous annual leave and flexible working arrangements.
- Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.
- Annual company get-togethers, charity days, and monthly wellbeing talks.
- Wellness subsidy issued to all employees of €1000 per year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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