Advertising Coordinator responsible for running large-scale campaigns across various platforms at Web Summit. Join the team driving growth and engagement for global events.
Responsibilities
Plan, launch and optimise campaigns across Meta, Google and LinkedIn, with exposure to TikTok and additional platforms.
Own day-to-day campaign execution including budget pacing, creative rotation, testing frameworks and optimisation.
Work closely with the Creative team to brief new assets and iterate on performance-driven concepts.
Partner with Marketing Analytics and Growth to understand audiences, funnel performance and attribution.
Monitor performance daily, proactively identifying opportunities to improve ROAS, CPA, CTR and conversion rates.
Build weekly reports and contribute to strategic readouts for senior stakeholders.
Support testing roadmaps across creative, messaging, targeting and bidding strategies.
Help scale campaigns across markets and regions as events ramp up.
Take increasing ownership of accounts and budgets as you grow within the team.
Requirements
1 to 3 years experience running paid media campaigns in-house or agency-side.
Hands-on experience in at least **two** of the following platforms: Meta Ads, Google Ads, LinkedIn Ads.
A strong understanding of campaign setup, optimisation and reporting.
Comfort working with budgets, pacing and performance targets.
A data-driven mindset and curiosity about testing and experimentation.
Excellent organisational skills and the ability to manage multiple campaigns at once.
Confidence working cross-functionally with creative, analytics and commercial teams.
Ambition to grow quickly in a high-performing team.
An interest in technology, startups and the global tech ecosystem.
Experience with TikTok Ads or additional platforms.
Canva or basic creative editing skills.
CRM or marketing automation exposure.
Additional languages.
Benefits
Subsidised healthcare, dental, employee assistance programme (EAP) and more.
Pension contribution up to 6%(Irish based only)
A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.
Company laptop, generous annual leave and flexible working arrangements.
Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.
Annual company get-togethers, charity days, and monthly wellbeing talks.
Wellness subsidy issued to all employees of €1000 per year
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