Paid Social Manager owning paid social strategy for DTC ecommerce brands and managing growth strategies. Collaborating with founders and creative teams to achieve impactful performance through Meta and TikTok.
Responsibilities
Owning paid social strategy and execution across Meta and TikTok for 5-6 DTC ecommerce brands
Managing daily budgets typically ranging from £2,000 to £5,000+ per brand
Working directly with founders on strategy, performance reviews and scaling decisions
Leading structured creative testing and iteration in collaboration with Creative Strategists
Analysing performance using CAC, MER, eROAS, NC ROAS and efficiency metrics
Forecasting performance, managing budget pacing and protecting efficiency as spend scales
Reviewing campaign builds, testing plans and performance insights
Identifying underperformance early and leading recovery strategies
Collaborating with CRO, retention and creative partners to align full-funnel efforts
Sharing insights and best practices across the wider team
Requirements
3+ years’ experience running Meta and TikTok ads for DTC ecommerce brands
Experience managing meaningful budgets across multiple accounts
Comfortable operating within Shopify ecosystems and acquisition funnels
Strong understanding of paid social economics and scaling principles
Experience supporting or mentoring junior team members
Confident communicator, able to work directly with founders and creatives
Organised, proactive and solutions-focused
Benefits
Fully remote-first role with optional access to our London office
Ability to work abroad for up to 30 days per year (T&Cs apply)
Extra holiday for your birthday
Company pension scheme
Structured training and development support
Annual salary reviews
Monthly team incentives
Kudos reward system with vouchers including Deliveroo, Just Eat and Amazon
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