Hybrid Senior Performance Marketing Manager

at Surfshark

• Job title: Senior Performance Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: €2,600 - €4,700 per month
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Vilnius, Lithuania

About the role

• Senior Performance Marketing Manager at HeyPolo developing strategies for paid search and social marketing. Collaborating across teams to optimize campaigns and achieve business goals.

Responsibilities

• Take full ownership of paid search and social strategy across both web and mobile platforms;
• Build and scale campaigns on Google, Meta, TikTok, YouTube, and new emerging channels;
• Launch and optimize diverse formats, including app installs, web conversions, and full-funnel flows;
• Design structured A/B tests to identify the best-performing messaging, creatives, and audiences;
• Manage budgets and forecasting to hit target CAC and ROAS goals consistently;
• Partner with design and product teams to build high-performing, end-to-end user funnels;
• Turn data insights into recommendations that influence the product roadmap and growth strategy;
• Establish best practices for creative testing, audience segmentation, and reporting;

Requirements

• Proven success in performance marketing, with a track record of scaling paid search and social campaigns while improving ROAS and CAC;
• Hands-on experience with Google Ads, Meta Ads Manager, and TikTok across both web and mobile;
• Expertise in A/B testing across ad creatives, messaging, and landing pages;
• Strong analytical skills to interpret data patterns and make fast, data-driven decisions;
• A "startup mindset" with the ability to build from scratch and handle rapid changes;
• A self-starter with excellent communication skills, capable of prioritizing high-impact work while collaborating smoothly with design, product, and engineering.

Benefits

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;