Paid Media Strategy Consultant leading consulting for high - profile clients in strategic media investments. Focused on performance, campaign analysis, and client relationship management.
About the role
- Senior Performance Marketing Manager at HeyPolo developing strategies for paid search and social marketing. Collaborating across teams to optimize campaigns and achieve business goals.
Responsibilities
- Take full ownership of paid search and social strategy across both web and mobile platforms;
- Build and scale campaigns on Google, Meta, TikTok, YouTube, and new emerging channels;
- Launch and optimize diverse formats, including app installs, web conversions, and full-funnel flows;
- Design structured A/B tests to identify the best-performing messaging, creatives, and audiences;
- Manage budgets and forecasting to hit target CAC and ROAS goals consistently;
- Partner with design and product teams to build high-performing, end-to-end user funnels;
- Turn data insights into recommendations that influence the product roadmap and growth strategy;
- Establish best practices for creative testing, audience segmentation, and reporting;
Requirements
- Proven success in performance marketing, with a track record of scaling paid search and social campaigns while improving ROAS and CAC;
- Hands-on experience with Google Ads, Meta Ads Manager, and TikTok across both web and mobile;
- Expertise in A/B testing across ad creatives, messaging, and landing pages;
- Strong analytical skills to interpret data patterns and make fast, data-driven decisions;
- A "startup mindset" with the ability to build from scratch and handle rapid changes;
- A self-starter with excellent communication skills, capable of prioritizing high-impact work while collaborating smoothly with design, product, and engineering.
Benefits
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
- Tools of your choice: choose technical equipment and the tools you need to do your best;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- Premium Surfshark accounts: for you, your family, and friends;
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