Senior Project Manager managing digital content execution across APAC for a leading tech company. Leading complex workflows to ensure flawless digital retail presence and high-quality customer experience.
Responsibilities
End-to-End Launch Management: Program manage the entire digital content execution cycle for New Product Introduction (NPI) launches across APAC markets.
Timeline Ownership: Establish and enforce the launch calendar, ensuring development, review, and staging are completed to meet the fixed Day 1 deadline.
Risk Mitigation: Proactively identify and escalate potential roadblocks; act as a problem solver to implement effective cross-functional solutions.
Cross-Functional Sign-offs: Lead the coordination of approvals from Local Marketing, Regional Product Managers, and Legal/Policy teams, ensuring all formal sign-offs are documented prior to publication.
CMS Development: Independently leverage Content Management System (CMS) tools to build content pages from scratch, incorporating global core assets with local market nuances.
Subject Matter Expert (SME): Serve as the internal authority on CMS tools, staying informed on enhancements and providing best practices to the broader team.
Tool Advocacy: Partner with Martech, Product, and Engineering teams to share insights that drive tool improvements and scale global execution processes.
Defect Management: Act as the first line of defense for digital quality, managing the triage of bugs and content issues for rapid resolution prior to go-live.
Staging & Accuracy: Conduct rigorous milestone-based reviews to validate content accuracy and functional fidelity; ensure final content reflects approved specifications.
Visual QA (VQA): Lead the VQA process to ensure digital content aligns perfectly with design mockups across all devices and local variations.
Internal Testing: Facilitate "Dogfooding" sessions to solicit internal feedback, catching edge-case issues to guarantee a smooth consumer launch.
Toolkit Localisation: Lead the adaptation of Digital Retail Toolkits for 3P partners, ensuring high-fidelity content is packaged and optimised for external retailers.
Partner Asset Management: Build and maintain regional retail playbooks and manage asset sharing via the Partner Marketing Hub.
Onboarding: Run partner onboarding programs to guide external stakeholders on launch asset adaptation and execution.
Workflow Revolution: Integrate AI tools to automate localisation checks, rapid 3P asset resizing, and smart-content auditing.
Efficiency: Implement AI-driven workflows to reduce manual VQA time and significantly increase speed-to-market.
Requirements
6 + years in digital production, web content management, or e-commerce operations, specifically within consumer electronics or a high-traffic retail environment.
Comfortable working within complex, highly evolving internal Content Management Systems (CMS).
Strong program management capabilities and highly organised, coupled with excellent stakeholder management and partnership capacity. Detail-orientation is required.
Expert in project management methodologies (Smartsheet) and tools. You love a well-organised spreadsheet and methodically maintained trackers.
Flexibility and ability to work under ambiguity and uncertainty. Able to work in a fast-paced, deadline-driven, and techy work environment.
Demonstrate experience or strong aptitude for integrating AI tools into project workflows. Familiarity with Google AI tools will be highly favourable.
High energy and a go-getter attitude coupled with a flexible mindset, teamwork and dedication to the project success.
Exceptional verbal and written English communication and presentation skills.
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