Hybrid Senior Project Manager, Creative Production

at Maker Lab

• Job title: Senior Project Manager, Creative Production
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bengaluru, India

About the role

• Senior Project Manager leading end-to-end DR creative lifecycle for APAC markets. Overseeing asset management and ensuring compliance with strict technical specifications across media platforms.

Responsibilities

• Lead the production, localisation, and delivery of DR creative assets for major product launches
• Facilitate the adaptation of global creative toolkits for local markets
• Guarantee that all creative outputs meet strict technical specifications for various ad formats
• Own the day-to-day relationship with media and creative agencies
• Act as the central liaison between regional performance marketing, local PMMs, CRM teams, and legal departments
• Drive efficiency by refining intake processes, establishing fixed turn-around times, and formalising trafficking deadlines
• Monitor creative production budgets and scope
• Develop and execute regional learning agendas, including A/B testing for messaging, creative types, and audience cohorts
• Synthesise creative performance data from media agencies into actionable insights
• Evaluate and pilot emerging creative production tools and AI platforms

Requirements

• BA/BS degree or equivalent experience in Business, Marketing, or Education
• 6+ years of experience managing the end-to-end production of Direct Response (DR) creative assets for digital media platforms, including Google Ads, DV360, YouTube, and Meta.
• Proven ability to deliver diverse asset formats, ranging from static imagery and animated HTML5 banners to video cutdowns and end cards.
• Extensive experience managing external creative and localisation agencies, ensuring high quality, brand adherence, and delivery against strict SLAs.
• Skilled in overseeing complex localisation processes, specifically adapting global assets to meet the cultural and linguistic nuances of APAC markets.
• Expertise in project management techniques, with a focus on managing complex timelines, setting priorities, and troubleshooting logistical hurdles.
• Deep familiarity with marketing compliance, ensuring all creative assets meet legal and brand safety standards.
• Strong stakeholder management skills, with a track record of acting as the central liaison for complex regional creative workstreams.
• Experience in defining and launching performance-based creative tests to derive actionable insights and strategic recommendations.
• Ability to synthesise performance data to inform campaign optimisations and future creative refreshes.
• Understanding of performance marketing channels and metrics beyond the scope of creative production.
• A proactive interest in exploring and piloting AI or automation tools for creative production, copy generation, and workflow optimisation.
• Prior experience navigating the nuances of the APAC region, particularly JP, AU, and IN markets; fluency in a relevant regional language is a significant advantage.
• Exceptional verbal and written English communication and presentation skills.