Hybrid Senior Marketing Specialist – CRM Campaigns

at Maker Lab

• Job title: Senior Marketing Specialist – CRM Campaigns
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bengaluru, India

About the role

• Data-driven CRM expert for a marketing agency supporting tech clients. Architecting audience logic for major promotional campaigns and global product launches.

Responsibilities

• Utilise internal data tools to build sophisticated, targeted audience lists for all major APAC promotional campaigns and new product launches.
• Accurately identify and select the optimal audience segments for each campaign by leveraging and interpreting a wide variety of available data signals.
• Partner with CRM, Product Marketing, and Engineering teams to translate marketing goals into technical workflows that reach customers across all stages of their lifecycle.
• Conduct rigorous QA on all audience lists to ensure they capture 100% of the intended targets and follow a logic-based, sound workflow before deployment.
• Proactively identify and resolve data bugs during the building process, collaborating closely with Global CRM Engineering and Product Management teams to maintain system integrity.
• Manage inputs and expectations across cross-functional teams, demonstrating problem-solving leadership whilst juggling multiple high-priority projects with limited oversight.
• Facilitate the final stages of the CRM lifecycle by exporting finalised audiences for email development once creative assets are ready for distribution.
• Analyse data sets to generate data-backed insights that inform and improve future marketing strategies across the hardware category.
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Requirements

• BA/BS degree or equivalent experience
• 5+ years of data and technical experience around audience building, workflow setup and email development.
• Demonstrate extensive knowledge of email best practices.
• Comfortable with basic HTML to work with Build-Your-Own-Data (BYOD) sets.
• Good understanding of data signals and how they can be used to reach different audience segments.
• Must be highly organised and have strong project management capabilities and attention to detail; can execute effectively and deliver high-quality work against tight deadlines.
• Exceptional interpersonal skills; experience successfully collaborating with cross-functional teams; strong written and verbal communication skills.
• Exceptional verbal and written English communication and presentation skills.