Senior Marketing Manager guiding data-driven strategies for APAC e-commerce. Collaborating with cross-functional teams to optimize creator programs and event execution.
Responsibilities
Drive the development and execution of data-driven strategies for the client's e-commerce platform in APAC, with a continuous focus on programmes focused on creators.
Conduct in-depth analysis of the e-commerce funnel, identifying key performance indicators (KPIs), tracking the effectiveness of all growth initiatives, and reporting on campaign performance.
Orchestrate all regional operational logistics for high-touch creator programs (e.g., Accelerator events and loyalty programs), including managing the white-glove RSVP process.
Oversee local market event execution, acting as the central operational lead for production, vendor management, and providing essential on-site support.
Manage the regional pipeline for high-value creator case studies and merchant success stories, successfully transforming program wins into verified, high-impact marketing assets.
Manage the dedicated budget for all top-creator programs, which includes the end-to-end processing of Purchase Orders (POs), invoicing, and meticulous financial reporting.
Collaborate effectively with cross-functional teams (Product, Engineering, Creative) and operationalise Marketing’s inputs, synthesising asks from local country teams, sizing impact, and providing status updates across APAC.
Stay informed about, communicate, and actively apply new and current trends and best practices in digital marketing and analytics to all growth strategies.
Requirements
BA/BS degree or equivalent experience.
6+ years of experience in marketing within the technology industry, e-commerce and consumer brands
Proven track record of developing and implementing successful growth strategies that drive measurable results.
Events and activation background within a tech company is advantageous
Product marketing experience is also a nice to have
Deep understanding of e-commerce, events, and creators is a must for this role
Strong analytical skills and experience with data analysis tools.
Excellent project management and communication skills.
Exceptional verbal and written English communication and presentation skills.
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