Hybrid Senior Marketing Manager

at Maker Lab

• Job title: Senior Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Gurugram, India

About the role

• Senior Marketing Manager guiding data-driven strategies for APAC e-commerce. Collaborating with cross-functional teams to optimize creator programs and event execution.

Responsibilities

• Drive the development and execution of data-driven strategies for the client's e-commerce platform in APAC, with a continuous focus on programmes focused on creators.
• Conduct in-depth analysis of the e-commerce funnel, identifying key performance indicators (KPIs), tracking the effectiveness of all growth initiatives, and reporting on campaign performance.
• Orchestrate all regional operational logistics for high-touch creator programs (e.g., Accelerator events and loyalty programs), including managing the white-glove RSVP process.
• Oversee local market event execution, acting as the central operational lead for production, vendor management, and providing essential on-site support.
• Manage the regional pipeline for high-value creator case studies and merchant success stories, successfully transforming program wins into verified, high-impact marketing assets.
• Manage the dedicated budget for all top-creator programs, which includes the end-to-end processing of Purchase Orders (POs), invoicing, and meticulous financial reporting.
• Collaborate effectively with cross-functional teams (Product, Engineering, Creative) and operationalise Marketing’s inputs, synthesising asks from local country teams, sizing impact, and providing status updates across APAC.
• Stay informed about, communicate, and actively apply new and current trends and best practices in digital marketing and analytics to all growth strategies.

Requirements

• BA/BS degree or equivalent experience.
• 6+ years of experience in marketing within the technology industry, e-commerce and consumer brands
• Proven track record of developing and implementing successful growth strategies that drive measurable results.
• Events and activation background within a tech company is advantageous
• Product marketing experience is also a nice to have
• Deep understanding of e-commerce, events, and creators is a must for this role
• Strong analytical skills and experience with data analysis tools.
• Excellent project management and communication skills.
• Exceptional verbal and written English communication and presentation skills.