Social Media Specialist executing brand’s social media strategy across platforms for global leader in smokeless products. Focus on engagement, storytelling, and influencer collaborations.
About the role
- Social Media Strategist developing and implementing social media strategy for QVC brand priorities. Collaborating across channels and teams to enhance brand engagement and community.
Responsibilities
- Develop and implement the social media strategy in support of QVC's brand priorities across various platforms including Facebook, Instagram, TikTok, X, YouTube, Pinterest, and more
- Monitor brand, vendor, competitor, & influencer conversations utilizing QVC's social listening tools; Translate social listening insights into active community engagement, including thoughtful responses in comments, DMs, and across brand touchpoints
- Identify and act on cultural moments, trends, and emerging social behaviors (e.g., trending audio, formats, and conversations) to inform timely, relevant content opportunities
- Develop engaging, on-trend & consistent campaigns to align with QVC's priorities & promotions
- Responsible for daily posting and creation of content across QVC's social platforms
- Maintain social media/editorial content calendar
- Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
- Provide direction and feedback on our static image and video content strategy
- Analyze daily, weekly & monthly reporting to inform strategy across all social platforms; Actively monitor social pages for content & community building opportunities
Requirements
- BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
- At least 2 years business experience in social media or marketing environment (this role is generally for someone who has advanced beyond the Social Media Coordinator level)
- Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest; an everyday social media user who always has their finger on the pulse of what's trending including pop culture, news, and advances in digital/social marketing
- Experience with Meta Business Suite preferred
- Knowledge of social media calendar, scheduling, and reporting platforms preferred (Airtable, Adobe Analytics, Sprout, Sprinklr, Bazaarvoice Vibe [formerly Curalate], etc.)
- Experience with photography & photo editing software (Adobe Photoshop, etc.), videography & video editing software and apps (Adobe Premiere Pro, CapCut, etc.), as well as native social in-app editing strongly preferred
- Social content creator (on-camera and off) - a plus!
Benefits
- competitive compensation
- paid time off
- an employee assistance program
- parental leave
- paid volunteer hours
- amazing company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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