Social Media Specialist executing brand’s social media strategy across platforms for global leader in smokeless products. Focus on engagement, storytelling, and influencer collaborations.
About the role
- Social Media Lead enhancing digital presence across channels for Gieni ABX and Gieni Explorer. Manage content strategy, campaigns, and community engagement in a hybrid role.
Responsibilities
- Own and evolve social media strategy across channels
- Create and manage cross-brand content calendar
- Develop platform-native content
- Run paid social campaigns
- Grow online communities
- Optimise performance through testing, targeting and reporting
Requirements
- 3–6+ years of experience in social media, paid social, content marketing or community management
- Strong copy creation
- Campaign management across LinkedIn and Meta
- Audience targeting and retargeting
- Analytics usage for results improvement
- Fluent English
- Working German
- Confidence with AI-powered content tools.
Benefits
- Flexible work arrangements
- Professional development opportunities
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