Hybrid Brand Manager

at Maker Lab

• Job title: Brand Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Singapore

About the role

• Brand Manager driving comprehensive marketing campaigns and branding strategies for Maker Lab's clients in Singapore. Collaborating closely with partners for successful execution and brand activation.

Responsibilities

• Support the local market’s marketing, retail, and communications strategies through partnerships, localisation, creative design, in-store look and feel, category, and product management.
• Utilise market and consumer insights to manage strategic promotions that drive transactions.
• Be the key coordinator with media, PR and other relevant partners for marketing campaign development - from writing the brief, to creative reviews, asset approvals and eventually execution.
• Drive and develop a comprehensive 360 marketing plan for all new products and programme launches across social, digital, influencer marketing, creative, etc.
• Bring the brand’s essence to life by creating excitement and buzz for its products through brand activations, events and collaborations.
• Deliver flawless execution of the annual marketing and content calendars, including supporting the development of all marketing materials.
• Collaborate with internal and external partners to drive social strategy and bring content to life across all key social media channels.
• Facilitate social integration between always-on content and campaign concepts.
• Ensure effective in-store marketing activities to drive sales and awareness about existing restaurants.
• Provide support to the local branding team, including on-ground activations and partnership management.
• Developing a real understanding of the local business and product development/ innovation.
• Be open to explore new efforts for the brand that have not been done before.

Requirements

• BA/BS degree or equivalent experience
• 5+ years of working experience in marketing and communications roles.
• Knowledge of online commerce, digital media, media strategy, marketing, or retail marketing
• Ability to influence change and negotiate cross-functionally and with external parties
• Strong program management capabilities, coupled with excellent stakeholder management and partnership capacity.
• Flexibility and ability to work under ambiguity and uncertainty.
• Able to work in a fast-paced, deadline-driven, and techy work environment.
• High energy, highly organised, and a go-getter attitude, coupled with a flexible mindset, teamwork, and dedication to the project's success.
• Exceptional verbal and written English communications and presentation skills.