Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Manager driving comprehensive marketing campaigns and branding strategies for Maker Lab's clients in Singapore. Collaborating closely with partners for successful execution and brand activation.
Responsibilities
- Support the local market’s marketing, retail, and communications strategies through partnerships, localisation, creative design, in-store look and feel, category, and product management.
- Utilise market and consumer insights to manage strategic promotions that drive transactions.
- Be the key coordinator with media, PR and other relevant partners for marketing campaign development - from writing the brief, to creative reviews, asset approvals and eventually execution.
- Drive and develop a comprehensive 360 marketing plan for all new products and programme launches across social, digital, influencer marketing, creative, etc.
- Bring the brand’s essence to life by creating excitement and buzz for its products through brand activations, events and collaborations.
- Deliver flawless execution of the annual marketing and content calendars, including supporting the development of all marketing materials.
- Collaborate with internal and external partners to drive social strategy and bring content to life across all key social media channels.
- Facilitate social integration between always-on content and campaign concepts.
- Ensure effective in-store marketing activities to drive sales and awareness about existing restaurants.
- Provide support to the local branding team, including on-ground activations and partnership management.
- Developing a real understanding of the local business and product development/ innovation.
- Be open to explore new efforts for the brand that have not been done before.
Requirements
- BA/BS degree or equivalent experience
- 5+ years of working experience in marketing and communications roles.
- Knowledge of online commerce, digital media, media strategy, marketing, or retail marketing
- Ability to influence change and negotiate cross-functionally and with external parties
- Strong program management capabilities, coupled with excellent stakeholder management and partnership capacity.
- Flexibility and ability to work under ambiguity and uncertainty.
- Able to work in a fast-paced, deadline-driven, and techy work environment.
- High energy, highly organised, and a go-getter attitude, coupled with a flexible mindset, teamwork, and dedication to the project's success.
- Exceptional verbal and written English communications and presentation skills.
Job title
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Experience level
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Location requirements
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