Hybrid Brand Activation Manager

at Human8

• Job title: Brand Activation Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $76,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, New York City, United States

About the role

• Brand Activation Manager focusing on translating global marketing strategies into impactful US initiatives. Collaborating with the Global Marketing Team and interdepartmental stakeholders to strengthen the brand presence.

Responsibilities

• Co-develop US marketing plans with the Head of Growth and Regional Managing Director, ensuring alignment with global direction.
• Define campaign goals and identify relevant opportunities, channels and tactics for regional brand activation (e.g., networking, media relations).
• Manage and track budgets effectively.
• Lead quarterly reporting meetings with key stakeholders to review activation performance and refine plans for upcoming quarters.
• Conduct regular check-ins with the US Managing Director.
• Identify the need for owned (digital or in-person) events and align with the US Managing Director.
• Collaborate with Marketing team members to launch events successfully.
• Coordinate invitation management with Marketing Consultants.
• Schedule and host technical and content dry runs to prepare presenters.
• Analyze performance of invitation and follow-up efforts.
• Spot opportunities for sponsorships, stage presentations and networking.
• Mobilize Marketing Consultants for submissions and support with writing and copy editing.
• Organize dry runs and design support post-acceptance, involving relevant subject experts.
• Provide guidelines to presenters and attendees before events.
• Gather feedback post-event to capture learnings and identify case study opportunities.
• Keep leaders informed of marketing plans and progress.
• Mobilize sales teams for local initiatives (e.g., event invitations, speech submissions, training opportunities, case or blog writing).
• Draft and distribute press releases to local media agencies and track coverage.
• Plan and create social posts highlighting US marketing activities.
• Qualify and assign leads in HubSpot.
• Activate Marketing Consultants to follow up on qualified leads promptly.
• Generate leads through local initiatives (conferences, events, editorials, etc).
• Ensure timely follow-up on incoming requests within 24h.

Requirements

• Bachelor’s degree or higher.
• Minimum 3 years of marketing experience with a diverse skill set.
• Strong relationship-building and problem-solving skills.
• Excellent project management capabilities – setting clear goals, creating timelines and ensuring smooth execution.
• Experience with digital marketing tools (e.g., HubSpot, WordPress) is a plus.