Live Ops Marketing Manager at Wave creating engaging marketing experiences in the metaverse for live entertainment. Collaborating on campaigns driving user engagement and retention.
Responsibilities
Manage and execute live ops marketing rhythms—calendars, content drops, feature releases, promotions, in-app events, ASO and CRM/lifecycle triggers
Build, test, and run growth-focused campaigns and monetization that drive acquisition, activation, engagement, and retention across user segments
Collaborate with product teams to launch features, optimize funnels, and shape the live service roadmap using audience insights and performance data
Develop product marketing strategies for major creator activations, virtual events, and seasonal initiatives
Partner with analytics to continuously test, measure, and iterate marketing programs—improving key KPIs across the funnel
Own channel execution across push, email, in-app messaging, paid user acquisition support, and cross-platform social/digital touchpoints
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