Hybrid Live Ops Marketing Manager

Posted 2 months ago

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About the role

  • Live Ops Marketing Manager at Wave creating engaging marketing experiences in the metaverse for live entertainment. Collaborating on campaigns driving user engagement and retention.

Responsibilities

  • Manage and execute live ops marketing rhythms—calendars, content drops, feature releases, promotions, in-app events, ASO and CRM/lifecycle triggers
  • Build, test, and run growth-focused campaigns and monetization that drive acquisition, activation, engagement, and retention across user segments
  • Collaborate with product teams to launch features, optimize funnels, and shape the live service roadmap using audience insights and performance data
  • Develop product marketing strategies for major creator activations, virtual events, and seasonal initiatives
  • Partner with analytics to continuously test, measure, and iterate marketing programs—improving key KPIs across the funnel
  • Own channel execution across push, email, in-app messaging, paid user acquisition support, and cross-platform social/digital touchpoints
  • Build and refine rapid experimentation frameworks (A/B tests, segmentation strategies, content variants)
  • Act as a proactive, hungry operator who identifies opportunities early and mobilizes stakeholders around them.

Requirements

  • 3–6+ years in live ops, mobile games marketing, product marketing, or growth roles within gaming, entertainment, or consumer tech
  • Experience managing live service calendars, player lifecycles, or in-app engagement systems
  • Strong analytical mindset with expertise in funnel data, experimentation, and performance optimization
  • Demonstrated ability to partner closely with product teams and influence roadmap decisions
  • Hands-on execution skills—comfortable moving fast, learning quickly, and owning outcomes
  • Passion for gaming, creator ecosystems, and next-gen digital entertainment.

Benefits

  • company equity in the form of stock options
  • insurance
  • 401k
  • unlimited PTO
  • laptop/desktop and other IT equipment as needed
  • subsidized monthly home internet

Job title

Live Ops Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$70,000 - $100,000 per year

Degree requirement

No Education Requirement

Location requirements

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