Influencer Relations Manager at waterdrop® executing global influencer marketing strategies for sustainable hydration solutions. Managing budgets, sourcing creators, and overseeing campaign executions across multiple markets.
Responsibilities
Execute the global influencer marketing strategy across paid, seeding, event, and affiliate initiatives
Manage your own market budgets, ensuring profitable growth within your own markets
Source and manage creators from macro to micro who align with our brand values and diverse global audience, serving as their main point of contact
Coordinate influencer campaigns across multiple markets, ensuring timely execution and guideline compliance
Plan and execute influencer events, activations, and brand experiences
Oversee campaign execution from creative brief through performance reporting, ensuring assets are delivered on time and on brand
Review content to ensure alignment with brand tone, messaging, and campaign objectives
Lead performance tracking, reporting, and insights across reach, revenue, and efficiency metrics for your markets
Requirements
A minimum of 2-3 years experience in operative influencer marketing
Strong interest in influencer culture, creator ecosystems, and social media platforms
Strong understanding of performance-driven influencer KPIs and performance metrics with a focus on ROI and customer acquisition
Proactive, detail-oriented, and well-organized, with the ability to manage multiple projects at once
Strong communicator who enjoys working with creators, agencies, and cross-functional teams
Comfortable working in an international, fast-paced environment
Communicate confidently in English (additional languages such as German, French or Dutch are a plus)
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