Senior Marketing Officer focusing on legacy and in memory giving at WaterAid. Delivering communications and supporter journeys to drive sustainable fundraising activities.
Responsibilities
Deliver a range of compelling communications to increase consideration for legacy giving
Implement personalised stewardship journeys for legacy and in memory supporters
Deliver engaging thank you events
Work closely with the Legacy & In Memory Marketing Manager to drive sustainable change
Plan, manage and execute print, email and digital campaigns across the marketing funnel
Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements
Proven experience in a direct marketing or supporter engagement role
Proven experience in delivering and/or supporting on events
Experience of developing and implementing supporter journeys across multiple channels
A working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.
A recognised direct marketing qualification (although not essential)
Experience of legacy or in memory fundraising (although not essential)
Experience of working in the voluntary/ fundraising sector (although not essential)
Benefits
36 days’ holiday (including 8 Bank Holidays)
Option to buy an extra 5 days’ annual leave
Employer pension contribution up to 10 %
Flexible and hybrid working arrangements
Season ticket loan
Free annual eye tests
‘Give as you Earn’ charitable giving scheme
Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
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