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About the role
- Marketing Manager leading supporter retention and experience for WaterAid's fundraising initiatives. Coordinating multi-channel strategies to enhance supporter loyalty and engagement.
Responsibilities
- Supporter Experience Ownership: Act as the champion for the quality of the Supporter Experience, leading the coordination and optimisation of all automated, multi-channel supporter journeys (excluding direct appeals).
- Key Channel Delivery: Own the content planning, production, and delivery for core stewardship channels, including the Supporter Magazine, Welcome Journeys, and Feedback Communications.
- Email Programme Management: Own the day-to-day coordination of the email marketing schedule across all stewardship and engagement communications, ensuring effective sequencing and segmentation.
- Programme Cohesion: Work with the Senior Manager and Income Appeals Manager to ensure cohesion and alignment across all retention programmes, safeguarding a seamless supporter experience.
- Financial Contribution: Manage the assigned expenditure budget for the retention programme and contribute actively to annual planning and quarterly reforecasting to maximise retention benefits.
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements
- Retention & Stewardship Expertise: Deep expertise in developing, optimising, and coordinating complex, multi-channel supporter loyalty programmes and automated journeys.
- Content & Experience Focus: Proven experience in improving the quality of the Supporter Experience and managing high-quality, long-form content production (e.g., supporter magazine) to foster loyalty.
- Operational & Technical Skills: Strong project management skills, experience in matrix management, and proficiency in working with CRM systems and email marketing platforms.
- Data-Driven Mindset: Experience in using testing, segmentation, and data analysis to drive optimisation and provide clear rationale for strategic decisions.
- Although not essential, we’d prefer you to have:
- Product Development: Experience in New Product Development (NPD) for fundraising or loyalty programmes (e.g. legacy or emergency funds).
- Professional Qualification: CIM/IDM Qualification or equivalent professional qualification.
- Non-Profit Experience: Prior experience working in the Non-Profit or International Development
Benefits
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10 %
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
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