HCP Marketing Manager leading key marketing activities for hepatitis product launch at GSK. Collaborating with cross - functional teams and ensuring promotional tactics drive brand awareness and adoption.
About the role
- Associate Director leading HCP marketing strategy for oncology products in the US. Overseeing launch planning, execution, and medical education in this hybrid role.
Responsibilities
- Responsible for leading key elements of marketing strategy to HCP customers across a portfolio of oncology products
- Experience leading forecasting and launch planning/execution - particularly related to new formulations, administrations, combinations indications and dosing to grow brand equity
- Responsible for leading pan tumor and cross-franchise medical education (branded and unbranded) and congress (national and regional) experience
- Responsible for the development, adoption and consistency of the HCP pan franchise current and mid-term strategy
- Leadership that includes enterprise thinking and ability to make critical trade-off decisions
- Develop multi-faceted launch plan for in-line and product extensions
Requirements
- Required: BA/BS
- A minimum of 8 years of experience working in the pharmaceutical industry
- A minimum of 6 years of HCP Marketing experience – preferably in oncology
- A minimum of 2 years people management experience
- Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
- Ability to work in a fast paced, quickly changing environment
- Experience in leading brand strategy and implementation across multiple indications/brands
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
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