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Hybrid Referral Relations Liaison, Marketing
Posted 20 hours ago
About the role
- Marketing Liaison for CarePath Injury Centers developing referral relationships in Pennsylvania and New Jersey. Building partnerships with law firms, urgent care centers, and primary care offices for medical-legal healthcare.
Responsibilities
- Relationship Development & Field Outreach
- Visit target law firms, urgent care centers, primary care offices, and other referral sources throughout PA and NJ
- Build and maintain long-term professional relationships
- Educate referral partners on CarePath’s services, process, and differentiators
- Schedule and attend in-person meetings, lunches, presentations, and events and include physicians as needed
- Manage sales pipeline and nurturing of leads
- Marketing & Campaign Execution
- Run targeted email outreach campaigns to referral partners
- Distribute CarePath media kits, service overviews, and updates
- Coordinate follow-ups and referral tracking
- Maintain accurate CRM or tracking documentation
- Performance & Reporting
- Meet defined weekly and monthly activity benchmarks (visits, outreach, follow-ups)
- Track referral growth and relationship development
- Provide regular reporting to leadership on territory activity and results
- Training & Internal Collaboration
- Complete in-person onboarding and clinic shadowing
- Maintain a strong understanding of CarePath’s clinical services and workflows
- Coordinate with leadership, operations, and clinical teams
- Travel & Work Structure
- Frequent regional travel required (Pennsylvania & New Jersey)
- Remote work permitted when not traveling
- Must be comfortable with driving, scheduling visits, and managing a territory independently
- In-person training and ongoing office visits required
Requirements
- Experience in healthcare marketing, medical liaison, business development, or referral-based sales
- Strong interpersonal and communication skills
- Comfortable presenting to professionals (attorneys, providers, administrators)
- Self-directed, organized, and results-driven
- Valid driver’s license and reliable transportation
- CRM or outreach tracking experience preferred
- Medical-legal, PI, WC, or healthcare referral experience is strongly preferred but not required.
Benefits
- PTO Package & Paid Company Holidays
- Healthcare Allowance Stipend
- Professional growth & support
Job title
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Experience level
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