Search Performance Manager within Walmart Connect analyzing and optimizing 1st Party suppliers' search campaigns. Achieving marketing objectives and fostering product improvements for revenue growth.
Responsibilities
Help analyze and optimize our 1st Party suppliers' search campaigns to meet their marketing objectives, drive revenue growth, and foster product improvements.
Work closely with the Sales team, Account Management, Campaign Management, and API/Ad Tech partners.
Develop and implement strategies, manage budgets and bids, optimize account configuration, and targeting, and reporting/insights.
Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and suppliers [advertiser] satisfaction.
Identifies domain, brand, category, and campaign trends to provide analysis to support incremental asks from our suppliers to grow and stabilize investment.
Responsible for owning the key metrics focused towards driving exponential growth of search.
Presents performance results in a clear, easy-to-understand manner.
Uses Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across WMC Search Platform UI, tools, and processes.
Proactively identifies growth opportunities for suppliers [advertisers] search investments and proposes solutions to improve ROI.
Requirements
3-5+ years' work experience in advertising industry with focus in paid search, retail search and/or eCommerce.
Bachelor’s degree in business or related field.
Experienced in developing media strategies based on data, insights, and analytics.
Strong experience in Google Ads, Bing, Yahoo!, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).
Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
Experience developing or overseeing quantitative analysis and delivering actionable insights.
Ambitious, self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results.
Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates.
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