Head of E-Commerce responsible for defining and scaling digital commercial ecosystem at Vueling. Supports the commercial lifecycle within owned digital channels from booking to post-booking.
Responsibilities
Define & execute the digital commercial strategy across desktop, mobile web and app platforms.
Oversee and align UX/UI research, design and content operations across the entire digital journey.
Manage and optimize the acquisition-to-payment experience within owned digital booking channels.
Support the digital commercial lifecycle communication strategy across pre-booking, booking and post-booking phases.
Define and activate customer segmentation and personalization strategies across the digital commercial lifecycle.
Champion a scalable digital commercial vision in collaboration with Technology and Product teams.
Build, scale and govern a continuous experimentation and optimization framework across digital channels.
Requirements
Bachelor’s degree in Business, Engineering, Economics or related disciplines
Minimum of 5 years’ experience in digital commerce, e-commerce, digital product or commercial digital roles
Minimum of 4 years’ experience in leadership roles managing multidisciplinary teams
Deep knowledge of digital commerce business models and end-to-end customer journeys
Strong understanding of UX/UI principles, design research and content operations
Solid understanding of commercial lifecycle management across pre- and post-booking
Strong grasp of digital analytics, conversion optimization and data-informed decision-making
Experience with personalization and decisioning environments
Understanding of omni-channel digital technology stacks and platform integration
Experience managing or contributing to CapEx and OpEx budgets
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