eCommerce Specialist overseeing the webshop for direct - to - consumer sales. Responsible for enhancing customer experience and managing online campaigns in an international environment.
About the role
- eCommerce Optimization Specialist at Zales driving merchandise sales through online optimization. Collaborating with Brand Management and ensuring effective promotional strategies for web-store.
Responsibilities
- Assist in driving the merchandise sales and margin of the brands supported through merchandising, navigation adjustments, site optimization, maintenance and analytics.
- Work closely with the Brand Manager, Assistant Manager and Merchants to build impactful product stories and promotions online.
- Review existing and request new taxonomy logic to optimize effective automatic merchandising.
- Create and manage all storewide promotional events for their branded web-store in the online promotions engine.
- Create and manage all category and item level promotional discounting for their branded web-store.
- Create and manage all marketing promotional codes offered through social, partnership, and affiliate programs.
- Assists with requesting and confirming pricing events to the PIM team for their branded web-store.
- Work diligently to ensure that rules are set in the pricing and promotions engines to minimize overlapping discounts.
- Write all appropriate pricing and promotional disclaimers for all home pages and emails.
- Execute SEO best practices for landing pages, headers, navigation/breadcrumbs and video.
- Badge key items and offers at the product level and sequence new product daily to support the default rank.
- Reporting including, but not limited to weekly / monthly Click Map and navigation, ratings and reviews, User Generated Content (Social UGC) platform, recommendation engine reporting and weekly / monthly review on competitors from a promotional and functionality perspective.
Requirements
- Bachelor's Degree in Merchandising, Marketing or other related area
- 1+ year(s) of experience in eCommerce, online sales or internet marketing
Benefits
- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
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