Customer Engagement Analyst focusing on customer data analysis and engagement metrics to improve experience, retention, and loyalty.
About the role
- CRM Specialist at Voi Technology maximizing customer value through technical expertise in Braze. Collaborating with various teams to enhance the CRM infrastructure for long-term growth.
Responsibilities
- Maximise customer value by strengthening lifecycle, upsell and partner-ad capabilities in Braze
- Help build and maintain the technical foundation of our CRM ecosystem
- Enhance and maintain Braze infrastructure such as templates, content blocks, components, events, segments and reusable logic
- Design automations and workflows that reduce manual execution and improve scalability
- Build complex lifecycle, upsell and partner-ad journeys through Braze and other platforms
- Translate business requirements into clear triggers, eligibility rules and personalised message logic
- Support partner campaigns by configuring templates, segmentation and tracking across email, push and in-app
- Collaborate with Product, Tech, Data and commercial teams on event design, data flows and CRM-related system updates
- Ensure high operational quality through QA, documentation, governance standards and structured experimentation
Requirements
- 3 or more years of hands-on experience in CRM, lifecycle or marketing automation
- Advanced experience working in Braze or similar customer engagement platforms
- Strong understanding of CRM data structures including events, user attributes and triggers
- Ability to understand technical documentation, APIs and integrations supporting CRM workflows
- Comfort working with JSON, HTML, Liquid and data schemas without needing to code
- Experience improving workflows, introducing automation and increasing platform efficiency
- Strong problem-solving skills and the ability to collaborate across technical and non-technical teams
Benefits
- Join the #1 micromobility company in Europe and one of the fastest growing scaleups
- Get “skin in the game” through our employee options program
- Work from our dog-friendly office in Stockholm
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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