Hybrid Technical CRM Specialist

Posted 3 weeks ago

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About the role

  • CRM Specialist at Voi Technology maximizing customer value through technical expertise in Braze. Collaborating with various teams to enhance the CRM infrastructure for long-term growth.

Responsibilities

  • Maximise customer value by strengthening lifecycle, upsell and partner-ad capabilities in Braze
  • Help build and maintain the technical foundation of our CRM ecosystem
  • Enhance and maintain Braze infrastructure such as templates, content blocks, components, events, segments and reusable logic
  • Design automations and workflows that reduce manual execution and improve scalability
  • Build complex lifecycle, upsell and partner-ad journeys through Braze and other platforms
  • Translate business requirements into clear triggers, eligibility rules and personalised message logic
  • Support partner campaigns by configuring templates, segmentation and tracking across email, push and in-app
  • Collaborate with Product, Tech, Data and commercial teams on event design, data flows and CRM-related system updates
  • Ensure high operational quality through QA, documentation, governance standards and structured experimentation

Requirements

  • 3 or more years of hands-on experience in CRM, lifecycle or marketing automation
  • Advanced experience working in Braze or similar customer engagement platforms
  • Strong understanding of CRM data structures including events, user attributes and triggers
  • Ability to understand technical documentation, APIs and integrations supporting CRM workflows
  • Comfort working with JSON, HTML, Liquid and data schemas without needing to code
  • Experience improving workflows, introducing automation and increasing platform efficiency
  • Strong problem-solving skills and the ability to collaborate across technical and non-technical teams

Benefits

  • Join the #1 micromobility company in Europe and one of the fastest growing scaleups
  • Get “skin in the game” through our employee options program
  • Work from our dog-friendly office in Stockholm

Job title

Technical CRM Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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