Associate Director for Field Medical Execution focusing on data - driven strategies in healthcare sector. Collaborating on medical strategy execution and insights management across teams and countries.
About the role
- CRM Automation Specialist developing CRM programmes for lifecycle marketing at Voi Technology. Strengthening customer engagement and retention through data-driven strategies in a hybrid role.
Responsibilities
- Analyse lifecycle performance using SQL and CRM data to uncover opportunities across onboarding, engagement, upsell, and retention.
- Investigate user behaviour and campaign performance to identify automation gaps and new lifecycle journeys.
- Translate insights into actionable CRM journeys, segmentation strategies, and targeting logic.
- Build and optimise automated lifecycle journeys in Braze using Canvas, segmentation, and Liquid logic.
- Develop scalable campaign structures and reusable templates that reduce manual work.
- Design and run A/B tests across channels, and turn results into concrete optimisation actions.
- Continuously improve targeting, timing, and messaging based on data and experimentation.
- Collaborate with Marketing, Data, and Product to support multi-channel campaigns (email, push, in-app) and ensure alignment with growth initiatives.
- Maintain strong QA standards to secure accurate segmentation, triggers, and personalisation, and avoid overlaps or conflicting journeys.
Requirements
- 3+ years of experience in CRM, lifecycle marketing, or marketing automation
- Hands-on experience building lifecycle journeys in Braze or a similar CRM platform
- Working knowledge of SQL and the ability to independently analyse lifecycle data and campaign performance
- Experience designing, running, and evaluating A/B tests, including understanding of experimentation methodology, statistical significance, and sample size needs
- Strong understanding of lifecycle marketing strategies (onboarding, engagement, upsell, retention)
- Experience building automated CRM journeys and scalable campaign structures
- Confidence working with CRM data structures: user attributes, events, triggers, and segmentation logic
- Key strengths in analytical thinking, problem solving, organisation & prioritisation, communication & collaboration, and a structured experimentation mindset
Benefits
- Unlimited free Voi rides
- Dog-friendly office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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