Optical Networks Marketing Intern at Nokia gaining hands - on experience in marketing activities and project management. Contributing to video production, campaigns execution, and blog promotions.
About the role
- Marketing Analyst responsible for analyzing user behavior data to optimize digital experiences at Gol Linhas Aéreas. Collaborating with product and marketing teams to drive data-oriented strategies.
Responsibilities
- Ensure the reliability, accuracy and consistency of data across both platforms;
- Monitor and analyze user behavior using Google Analytics, Amplitude, SimilarWeb and other analytics tools;
- Conduct in-depth analyses focused on user experience (UX), identifying bottlenecks, opportunities and improvements in the digital journey;
- Be responsible for creating A/B tests together with the UX team to ensure an improved user journey and experience;
- Collaborate with product, marketing and design teams to implement data-driven improvements;
- Keep up to date with market updates, tools and best practices in digital measurement;
- Track performance metrics and recommend strategies to optimize conversion and engagement.
Requirements
- Bachelor's degree (completed);
- Experience in data analysis with Google Analytics and FullStory (or similar tools);
- Strong knowledge of UX metrics, CRO, user behavior and funnel analysis;
- Ability to interpret qualitative and quantitative data and translate it into strategic recommendations;
- Basic knowledge of data visualization tools (e.g., Google Data Studio, Power BI) is a plus;
- Analytical, proactive and results-oriented profile;
- Good communication skills to present insights to multidisciplinary teams.
Benefits
- Health insurance;
- Dental plan;
- Group life insurance;
- Meal voucher;
- Food allowance;
- Transportation voucher;
- Gympass or Totalpass;
- Access to a partnerships club with hundreds of affiliated companies;
- Birthday day off;
- Profit-sharing (PLR).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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