Marketing Manager leading storytelling strategies at a mission - driven mental health organization. Crafting marketing initiatives and content to engage diverse audiences for organizational growth.
About the role
- Account-Based Marketing Specialist in a tech firm focusing on customized strategies for key client accounts. Role emphasizes revenue growth, client relationship management, and collaboration across teams.
Responsibilities
- Define and prioritize strategic accounts based on ICP, potential, timing, and complexity;
- Deeply map target accounts (organizational structure, decision-makers, influencers, and business pain points);
- Develop tailored strategies and messages for each account;
- Create and support the development of customized proposals and commercial narratives;
- Operate in an integrated way with Marketing, Sales, and Customer Success;
- Support demand generation, expansion, upsell, and cross-sell activities;
- Contribute to pipeline advancement and revenue predictability;
- Monitor ABM performance indicators (engagement by account, pipeline, expansion, revenue).
Requirements
- Bachelor’s degree in Business Administration, Commercial Management, Economics, Engineering, or related fields;
- Experience with Account-Based Marketing (ABM) strategies;
- Experience working collaboratively with Marketing, Sales, and Customer Success teams;
- Analytical ability to define ICP and prioritize accounts;
- Skill in building customized, business-oriented narratives;
- Strong communication skills and strategic mindset;
- Experience with complex sales and long sales cycles is a plus.
- Differentials:
- Experience with enterprise or strategic accounts;
- Background in B2B markets, technology, or corporate solutions;
- Knowledge of ABM metrics, sales funnel, and account expansion.
Benefits
- Meal allowance on Flash card 🍽️
- Grocery allowance on Flash card 🛒
- Health insurance (SulAmérica) 🏥
- Dental care (MetLife) 😁
- TotalPass and Wellhub (wellness benefits) 💪
- Birthday day off 🎉
- Childcare assistance 👶
- Corporate university - UniSign 📚
- Life insurance 🔒
- Educational partnerships 🎓
- SESC partnership 🏖️
- Better Maternity Program 🤱
- Extended maternity and paternity leave 👪
- Pharmacy card 💊
- Profit sharing (PLR) 💼
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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