Technical Leader for MarTech Data Products at Vivo, ensuring scalable solutions aligned with business needs. Leading design and architecture for tracking, analytics, and data flow.
Responsibilities
Lead the design and assess the data architecture required to support tracking, analytics, personalization, and data flows originating from GA4 and other MarTech platforms.
Perform technical decomposition of requirements, ensuring clarity, feasibility, data governance, and integration with enterprise architecture.
Design, build, and maintain robust, scalable, and highly available data pipelines, ensuring data quality, performance, and security in ingestion, transformation, and distribution.
Serve as a technical reference, supporting engineers and resolving critical incidents related to tracking, events, collected data, and inter-system flows.
Apply standards, best practices, and data governance policies, ensuring consistency in event taxonomy, tagged data quality, and alignment with corporate models.
Implement and evolve observability processes, including monitoring, alerts, logs, telemetry, and metrics that reflect technical health and data integrity.
Conduct code reviews and mentor Junior, Mid-level and Senior engineers, fostering engineering culture, best practices, and well-founded technical decision-making.
Contribute to the strategy and roadmap of the data platform, providing technical vision and guiding architectural, tracking, instrumentation, and governance evolutions.
Support alignment across multidisciplinary teams, connecting business, product, data, and engineering needs to ensure a coherent, scalable, and observable data architecture.
Ensure the quality and consistency of tracking (tagging) by performing technical evaluations of events, payload validations, and audits in GA4.
Monitor and validate tagged data end-to-end, from source (frontend/backend) to analytical systems, ensuring adherence to taxonomies, data reliability, and end-to-end integrity.
Participate in interviews, workshops, and technical rituals to translate business needs into data-oriented solutions, architecture, and engineering fundamentals.
Ensure technical quality criteria, non-functional requirements (security, scalability, performance, observability), and completion of PRR before production deployments.
Requirements
Strong experience with data, including data handling, modeling, and understanding of pipelines and integration processes.
Experience with MarTech platforms and tools, particularly:
Adobe Experience Platform / Adobe CDP
SAS (SAS RTDM / SAS CI)
Salesforce Marketing Cloud
Or equivalent market tools.
Solid experience with Azure cloud and data architecture.
Strong analytical capabilities for optimization and solving complex problems.
Experience with data security, privacy, auditing, and data quality.
Hands-on experience with tools such as Hadoop, Spark, Databricks, PostgreSQL, Informatica PowerCenter, IDMC, Azure Data Factory (ADF), MongoDB, Kafka, and GA4.
Familiarity with modern development tools and the use of AI applied to the engineering lifecycle.
Benefits
Choose the benefit that best suits you and your dependents via a digital platform with multiple categories, including gym, meal vouchers, grocery vouchers, pharmacy assistance, health insurance, dental care, and life insurance.
Company mobile phone (a brand-new smartphone provided).
Unlimited voice and data plan (including 5G) with the best mobile network.
Exclusive Vivo offer with special discounts on landline, broadband, TV, and apps.
Eligibility for an annual bonus or PPR.
Plan your future with a private pension plan.
Childcare subsidy to help with school, daycare, or nanny expenses.
Work in an environment that respects your personality, dressing style, and individuality. #VemdeVocê
Work remotely up to twice a week. #Mobility
Flexible working hours.
One day off to celebrate your birthday (Day off).
Participate in one of the largest corporate volunteer programs to make an impact in the world.
Benefit from our Educational Development Program, offering partnerships with educational institutions at a discount, certifications, and online courses.
Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries. #VivoMinhaCarreira
Access a range of initiatives to improve your physical, emotional, and social well-being through our #VivoBemEstar program, including consultations with nutritionists, psychologists, social workers, telemedicine, and more.
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