Hybrid Brand Relations Manager – Influence

at Vivo (Telefônica Brasil)

• Job title: Brand Relations Manager – Influence
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Gerente de Brand Relations & Influence at Vivo focusing on Brand PR and cultural relevance through creator relations. Leading strategies and initiatives for brand awareness and impact.

Responsibilities

• Lead the Brand Relations & Influence strategy, structuring meaningful relationships with creators, talent, communities and partners.
• Develop and manage the brand’s influence ecosystem, considering different strategic roles across talent, creators and communities.
• Identify and activate relationships that expand the brand’s cultural presence in contexts relevant to its territory.
• Design and lead the influencer marketing strategy, defining profiles, narrative territories and collaboration formats aligned with the brand’s positioning.
• Build long-term relationships with creators and talent who can translate and amplify the brand narrative.
• Orchestrate different layers of the influence ecosystem (talent, macro, micro and nano creators, and communities) in a strategic and complementary way.
• Activate Vivo assets (sponsorships and events) to cultivate relationships with the influence ecosystem and amplify qualified awareness in the brand’s relevant territories.
• Develop proprietary projects, collaborations and special initiatives that materialize the brand positioning and create communication inflection points throughout the year.
• Connect influence initiatives to campaigns, launches and strategic moments in the brand calendar.
• Work in collaboration with communication, trade marketing, content and channel teams, ensuring integration and narrative consistency.
• Lead the management of partners and agencies involved in creator and influence initiatives.
• Monitor results and contribute to the continuous evolution of the Brand Relations & Influence strategy.
• Contribute to the development and tracking of indicators, especially in dimensions related to influence and cultural relevance.

Requirements

• Solid experience in Brand PR, influencer marketing, and relationship management with creators, artists and influencers.
• Strong cultural awareness and sensitivity to identify creators, talent and movements that are relevant to the brand.
• Strategic ability to turn relationships into projects and brand narratives that are consistent and culturally relevant.
• Excellent interpersonal, negotiation and partnership management skills.
• Organized and structured profile, able to lead multiple projects simultaneously.
• Genuine interest in technology, behavior, contemporary culture and brand building.
• Preferred bachelor’s degree in Social Communication, Public Relations, Advertising, Marketing, Journalism, Fashion or related fields.
• Postgraduate studies or specialization courses in branding, communication, culture, influence or digital marketing will be considered a plus.

Benefits

• Choose the benefit package that best suits you and your dependents through a digital platform with categories such as gym membership, Meal Voucher (VR), Food Allowance (VA), pharmacy assistance, health insurance, dental care and life insurance;
• Corporate mobile phone provided.
• Unlimited voice and data plan. Yes — unlimited — on Vivo’s high-performance 5G network.
• Exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
• Eligible to receive an annual bonus or PPR (profit-sharing);
• Plan your future with a private pension plan;
• Have children? Receive an allowance to help with school, daycare or nanny expenses;
• Work in an environment that respects your personality, dress style and individuality, allowing you to be authentic. #BeYou
• Work remotely up to twice a week. #Mobility
• Flexible working hours;
• Enjoy a day off (Day Off) to celebrate your birthday;
• Participate in one of the company’s largest corporate volunteer programs and help make a difference;
• Benefit from our Educational Development Program offering partnerships with educational institutions at a discount; certifications and online courses.
• Boost your career through our Internal Recruitment Program, in Brazil or abroad — we’re present in more than 17 countries! #VivoMyCareer
• Access a range of initiatives to improve your physical, emotional and social well-being. Our #VivoWellbeing program promotes healthy habits and quality of life, offering consultations with nutritionists, psychologists, social services, telemedicine and more;
• All our vacancies are open to people with disabilities and/or rehabilitated workers. We have a culture that values diversity, differences and people’s potential!