About the role

  • CRM Executive focusing on lifecycle marketing and customer relationships at Vintage Cash Cow. Supporting CRM execution, quality assurance, and operational processes in a global context.

Responsibilities

  • Support CRM execution across markets: Assist with the build, setup, and deployment of CRM journeys across email, SMS, WhatsApp, and other mediums.
  • QA & testing excellence: Ensure all CRM activity is accurately tested, reviewed, and signed off before launch.
  • Global templates & consistency: Help build and maintain reusable templates, components, and best practices to support global scalability.
  • Operational support: Support segmentation, audience builds, content loading, and campaign scheduling.
  • Reporting support: Assist with CRM reporting and insight generation to track performance and identify improvement opportunities.
  • Execution excellence: Deliver high-quality CRM builds that meet global standards for accuracy, timing, and customer experience.
  • Speed & scalability: Support faster rollout of CRM journeys across markets through repeatable processes and templates.
  • Quality assurance: Apply structured QA processes to reduce risk and ensure reliability across CRM communications.
  • Operational improvement: Identify areas where manual processes can be improved or streamlined and feed ideas into the automation roadmap.
  • Cross-functional collaboration: Work closely with CRM, and brand and creative teams to ensure smooth execution and alignment.

Requirements

  • 2+ years’ experience in a marketing, CRM, or lifecycle role
  • Hands-on experience with marketing automation platforms (HubSpot or similar preferred)
  • Good understanding of customer segmentation, motivations, and behaviour
  • Comfortable working with data, performance metrics, and testing frameworks
  • Strong attention to detail and clear communicator
  • Strong QA mindset - able to spot errors, inconsistencies, and risks
  • Testing, learning, and optimisation mindset
  • Organised, process-driven, and reliable under deadlines.
  • Strong collaboration skills and willingness to learn technical concepts.
  • Interest in automation, lifecycle marketing, and scalable operations.
  • Digitally savvy, including use of AI and modern CRM tools

Job title

CRM Executive

Job type

Experience level

JuniorMid level

Salary

£33,000 - £40,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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