Analista de Produtos e Marcas integrating marketing actions with company strategy at Vibra Energia. Responsible for analyzing data and guiding strategic decisions.
Responsibilities
Establish governance for the Marketing Cycle Plan, integrating actions and aligning them with the company’s strategy and results;
Collect and analyze data from marketing activities;
Identify patterns and trends;
Forecast future scenarios;
Design contingency plans in collaboration with other areas;
Guide the organization’s strategic decisions;
Monitor progress against established plans;
Evaluate the impact of implemented initiatives and make adjustments when necessary;
Design KPIs and assist with analysis, identifying deviations and developing action plans when required.
Requirements
Bachelor’s degree in Marketing, Business Administration, or related fields;
Strong analytical ability;
Knowledge of quality tools and data analysis techniques;
Excellent written and verbal communication skills;
Critical thinking;
Attention to detail and organizational skills;
Good interpersonal skills;
Proficiency in Excel and PowerPoint required; familiarity with Tableau is desirable.
Benefits
Health and Dental Plan – Bradesco – coverage extendable to dependents
PAE (Support Program) – Financial assistance offered for dependents who are children and/or stepchildren with intellectual disabilities
Pharmacy partnership – discounts up to 85%
Complementary Pension – FlexPrev Plan – contributions ranging from 1% to 11%, according to salary
Life Insurance – coverage for all employees from the date of hire, without employee contribution
Extended leave – Maternity leave (total of 180 days) and Paternity leave (total of 20 days)
Meal and/or Food Allowance – Caju Benefits
Educational Assistance – for dependents up to high school
TotalPass
Solar Subscription – opportunity to obtain a special discount on the electricity bill by joining a distributed generation plan
Corporate Smiles Club – discounts up to 50% on travel plans; also available for spouse and children 18+
Length-of-service bonus – additional salary payment (based on time with the company) paid at vacation time
Learning Platform – Vibra values track and curated content with more than 200 course options available on demand
Internal Recruitment – vacancies published nationwide, encouraging internal mobility
Job title
Product and Brand Analyst, Mid-Level, Planning Focus
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