Hybrid Strategist, Integrated Marketer

at Verisk

• Job title: Strategist, Integrated Marketer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $105,000 - $125,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Jersey City, United States

About the role

• Data-driven Integrated Marketing Strategist executing marketing campaigns at Verisk Analytics. Focused on leveraging insights to drive brand growth and collaboration across teams.

Responsibilities

• Participate in and lead elements that define market opportunity of casualty claim solutions through demonstrated knowledge of business goals.
• Leverage market trends, customer behaviors, and competitor information to provide actionable insights that inform integrated campaign positioning, messaging, and outreach strategies.
• In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to identify effective client touchpoints and outreach strategies.
• Identify appropriate campaign strategies to achieve business and marketing goals among key audiences and products.
• With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and campaign messaging guides that capitalize on business opportunities to build strong marketing outcomes.
• Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
• Spearhead the execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
• Lead the establishment of comprehensive marketing metrics for each campaign and actively evaluate post-activity outcomes to provide insights and recommendations for continuous improvement, leveraging data to inform strategic decision-making.
• Actively contributes to and guides social media and content strategy to strengthen brand authority and engagement while helping position Verisk as a trusted voice in the industry.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of strategic marketing and/or integrated marketing management experience.
• Extensive knowledge of marketing execution across multiple channels.
• Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
• Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
• Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
• Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
• Detail-oriented with strong analytical and business problem-solving skills.
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
• Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
• Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.

Benefits

• Health Insurance
• Retirement Plan
• Disability benefits
• Paid Time Off program