Marketing Analyst at Globo responsible for planning online and offline marketing strategies. Analyzing performance metrics and collaborating with various teams to enhance brand presence.
Responsibilities
Plan, execute and monitor online and offline marketing activities;
Plan the editorial calendar for products;
Develop content strategies to generate public conversations;
Analyze performance metrics (reach, engagement, growth, conversion) and prepare reports;
Monitor trends and audience behavior;
Define formats, themes and editorial lines for each platform;
Work in partnership with press, media and partner teams;
Oversee and ensure execution of approved plans;
Propose continuous improvements based on data and insights;
Support campaign activities, launches and digital activations.
Requirements
Bachelor's degree in Marketing, Advertising, Communications, Journalism or related fields.
Experience in strategic content planning;
Knowledge of social listening and data analysis;
Experience with brands, agencies or high-demand environments;
Previous experience leading teams.
Benefits
Position also open to candidates with disabilities (PwD).
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